Yesterday @elianaicgomes celebrated the first anniversary of the launch of her training program for CTP members, CTP Blueprint, by releasing the updated version of her e-book, The 3 Steps To Success. The 3 Steps To Success is a freebie that CTP Blueprint members can rebrand and give away to help refer people into CTP Blueprint and introduce them to CTP, the Hive blockchain and some other related resources.
Here's Eliana's "Happy Birthday CTP Blueprint" post:
https://ctptalk.com/hive-181335/@elianaicgomes/ufkselyq
So my #just1thing for today is to read and review the latest edition of Eliana's e-book. [The reviewer prepares for his task by pouring himself a glass of beer...] Here goes!
What Is CTP Blueprint?
CTP Blueprint is a step-by-step guide to a complete understanding of Click Track Profit program that will unlock its full potential for you if you follow all the steps that Eliana lays out for you. It's a very user-friendly guide, so if you are struggling with any aspect of CTP, then CTP Blueprint could be a very helpful resource for you.
I love the way the blueprint is laid out like a path through the CTP maze and out into the open spaces of the Hive blockchain...
Okay, so what about the new version of The 3 Steps To Success e-book?
A Review Of The "No Excuses" Edition Of "The 3 Steps To Success"##
The 3 Steps To Success ("No Excuses" edition) is an 18 page e-book in pdf format that is packed with relevant and informative content about how to become a successful online marketer.
I won't give away the exact "three steps" here. You can read about them in the Introduction to the e-book. Suffice it to say that they are inspired by the #3StepsNoExcuses challenge that @jongolson launched here on CTP Talk a few weeks ago.
What I like about the Introduction is that the three steps are explained without any sugar coating. Eliana informs us that the first step "is difficult," the second step "can be tricky" and the third step involves quite a lot of training!
The next section offers a clear description of affiliate marketing and affiliate marketers. This part is clearly written with newcomers to affiliate marketing in mind.
The Deep Dive Into CTP!
Then we get into the meat of the e-book, a deep dive into the Click Track Profit program and the training that it offers. The section on CTP takes up 14 pages of the e-book and it is here that Eliana's irrepressible expertise and enthusiasm for all that CTP offers comes through.
We learn that we do not make money inside CTP itself, but by promoting CTP to our list. This section nicely refers back to the definition of affiliate marketing and leads on to a discussion of how CTP will train you to aquire marketing skills such as building a mailing list, building your brand and promoting yourself.
So the narrative flow of the ebook works well, even if at first glance it seems like a sudden "overwhelming" dive into the nooks and crannies of CTP!
The good news is that Eliana is here to help:
"Even so, I understand that all of this could be a bit overwhelmed.
Don’t worry, that’s why I’m here!
I will help you go get through all the lessons and tasks inside, as well tips
and tricks and where to go to get the most of it and amplify its full
potential!
All you have to do is have the mindset for it and take the first step!
[GRAMMAR CHECK: "it is overwhelming." "I feel overwhelmed." ;)]
That is an excellent bit of personal branding and a nice Call To Action (with a link to STEP 1) at the end of that section.
Conclusion
The book concludes by encouraging us to take the next step - yes, there will be some bumps along the way, but it is fun, and there is a supportive community ready to help you, but you have to do the work! This e-book will certainly not appeal to idle dreamers who are looking for a way to get rich without doing much - and that is a good thing!
What the conclusion lacks, however, is a clear Call To Action like the one we saw earlier. Eliana tells us to "roll up our sleeves" and "get to work" but leaves us dangling! A link to "the next step," such as an invitation to the reader to rebrand the e-book would offer a clear action step and an incentive to take action here.
What's New?
A lot has happened CTP Blueprint was launched one year ago. The Hive Guide was released in September 2020, and new crypto-focused social media sites such as Torum and Noise.cash have appeared on the scene.
Those sites have been integrated into the training on CTP Blueprint and are discussed in the new edition of the e-book. CTP Blueprint members can rebrand the ebook with their own affiliate links to those sites as well as to CTP and CTPTalk.
[NOTE: Noise.cash does not have an affiliate program, but you can rebrand the noise.cash link in The 3 Steps To Success e-book with your own profile link.]
Who Is "The 3 Steps To Success" For?
As I read the e-book I found myself asking "who is it for?" I then asked myself a different question, "who is likely to read the e-book?"
My guess is that a lot of the early members of CTP Blueprint came from the CTP Talk community. In other words, people who already know about CTP, and who might appreciate the in-depth guidance that Eliana offers.
Then there are people who see an ad for CTP Blueprint on a traffic exchange or in an email and sign up. Many of those people may already be CTP members, but many may not be. Those people would download the e-book AFTER joining CTP Blueprint.
Finally, there are a group of people who respond to an invitation to download the free ebook. For them, the e-book would be their first point of contact with CTP Blueprint. In a sense, this group is the real target of the e-book as it serves as a freebie "incentive" to pull people on to a mailing list and into CTP Blueprint. For that audience, I wonder if there is not too much detail in the e-book.
Ideally, the questions, "who is it for?" and "who is likely to read it?" should yield the same answer.
Whatever the answer may be, I can at least say that for THIS audience here on CTPTalk the e-book is well worth checking out, and here is my rebranded copy of it: ;)
Cheers!
David Hurley
#InspiredFocus