We are living in a very dynamic and changing world and stores or companies should not rely solely on just selling their products, or carrying out traditional advertising or offline marketing, with the arrival of the internet there are new ways to make your brand and your products known, among There is Online marketing, which is the new strategy that is being used because the consumer is not the same as before he was going to a store to buy a product, not now there is a new customer that seeks information through the Internet, which Use this same means to acquire your products without much difficulty and without leaving your home, waiting for a good product and good service.
What is online marketing?
Marketing plays a fundamental role when we have a company or business, since it is a set of strategies that is carried out in order to sell a product and that your brand is known between that strategy is the external and internal. External is offline and digital marketing. The first focuses on the product, its price, and the way its distribution will be, it uses print advertisements, billboards, banners among others (on this subject it will be touched in another post later).
While online marketing is one that uses different tools that are currently with the use of the internet, whether through social media, blog or microbloggin, web pages, SEO and SEM positioning campaigns, content, banners, viral marketing, campaigns of email marketing, among others. Online marketing is a great advantage for any business because this can be:
- It is handled 24 hours a day, 7 a week.
- Their costs are very low (a good start for those companies that are starting have few resources).
- Dynamism and flexibility.
- Customer segmentation.
- Easy measurement of the results of the advertising campaigns.
- Easy adjustment of strategies as many times as necessary.
- Direct and indirect impact on the brand and branding.
- Direct communication with your customers.
Content Marketing
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For an easy understanding of what content marketing is, it focuses on just three fundamental words that are:
- Creation.
- Publication.
- Sharing and distribution.
What is going to be created? It is the realization of high quality content that has information related to the activity of the company, this should not focus on selling a product but should provide knowledge where people can go to clear their doubts and problems, these with the in order to transform and differentiate ourselves from the competences, with the objective of obtaining the tasting of consumers or potential clients that they can become loyal customers.
How to publish? Here you have to choose where you will publish your content, through which platform, whether through blog, microbloggin, White paper, ebooks, digital magazines, among others.
Share and distribute? In this step social networks play a fundamental role, because this is a great way to use a viral markentig, where it will give us as a result of climbing to the top as a foam.
Content Marketing Strategies
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At the time of creating your content you can not only create content, publish it and share it, these are a very important process for you and your business, where you must learn and improve in every step that you publish.
That is why when making your content you should keep in mind that this is a task that should take its time that is not only the moment you use when creating your content, but beyond the time you plan, and study if you are achieving the desired objectives With your content.
Steps or procedures to generate content:
There are several procedures, but the most elementary are:
- Plan
- Create the Content.
- Post it.
- Distribute
- Analyze the results.