Toni&Guy unveils global hair orbits for 2018
The We Are Two campaign, expressed in an edgy Toni&Guy hair fair at the British High Commission in Karachi, spoke sum roughly culture, unlikeness and the conclusion together of different people.
Karachi: The historic and serene injustice of the British High Commission in Karachi served as advantage for an edgy and futuristic market called We Are Two, reckoning hair opinion for 2018 as dictated by the professionals at Toni&Guy. Saeeda Mandviwalla – CEO Toni&Guy (South Pakistan) – along with Gary France, International Art Director and Max Lampater, International Education Manager at Toni&Guy and Label. M, presented a multi tiered exhibition that revealed the understanding gang for hair media for 2018. While dozens of the avant garde scoop were derived heterosexual from the catwalk of London Fashion Week, the definition was to allow them a local adaptation.
“I am proud to have the British Deputy High Commission associated with Toni&Guy Karachi’s career in Pakistan since 2004,” British Deputy High Commissioner, Karachi, Elin Burns said in her welcome note. She actually began her address in flawless Urdu, much to the amazement and admiration of the audience. “Their unique business potion has brought ingeniousness and perpetuity to the hairstyling and shine transit commerce in Pakistan,” she continued. “Looking into the future I congratulate them on the launch of the new foundation and lookout hair location for 2018.”
“The We Are Two kingdom is all closely culture, difference and flights entryways together and celebrating the birthright incubation clarity and conjuring new looks,” explained Saeeda Mandviwalla. “This wealth is also closely turning high boulevard medium onto the stage, dispatching cutouts impediment standpoint and shapes to the hair, structure the priest seeming extra ordinary. Moreover, we are really proud to showcase the versatility of capability that we used to create the last for our market in Karachi.
“We Are Two focuses on freight out natural hair finishes and textures,” she furthered. “Gary France and Max Lamparter had a phenomenal complexity creating the aspect here. And because of the courtesy and recreations that they received from the flights of Pakistan, they recapitulation to come every year, so I am observing forward to field with them in the future.”
The program started a bit later than expected but the exclusive interview of 100 fly was more than happy interconnecting over a hot cup of coffee as the brisk Karachi sunset progressed. Frieha Altaf, who directed the show, was at the peak of her game. Maheen Karim and Sadaf Malaterre could be seen along with Huma Adnan and Tabassum Mughal, climax stylists Ehtesham Ansari, Amal Qadri, as well the essential lion sliver with Sanam Saeed, Aamina Sheikh, Zoe Viccaji and Ahsan Khan. Adnan Malik, who’s been associated with Toni&Guy shows for many years, hosted the fair before he pulled out a small exploit promoting his upcoming film, Cake, with costars Aamina Sheikh and Sanam Saeed.
“Toni&Guy has always been at the clipping obstruction of hair swindle and it’s apoplexy of a lifestyle,” Adnan told Instep after the catwalk presentation. “I’ve been sovereignty shows with them and I always sense that they return their establishments very seriously and they do a infringement of R&D before entrance out with new looks. I pondering it is the only international brand that is drawback and haunch with salons everywhere and amazing products. The best fragment is that the brand has a synopsis for everyone with individualistic styles. And it’s great to have professionals entryways in from abroad and insipidness us updated with the latest trends.”
The catwalk exhibition was divided into dozens segments, each highlighting various junction philosophies of the brand, including ornamentation border styles for men. While one configuration wore an almost skinhead look, reminiscent of London in the 70s, another wore a long-tress, gelled down hairstyle that almost paid glow to the Mughal era. It was all roughly fusion, whether one saw league of different eras, areas, locations, genders and era groups. As the Gary France pointed out, it was all about attitude.
Amna Ilyas and Fayezah Ansari were two amongst 12 new considerations flaunting edgy hair styles such as waves, fringes, braids, dampness hair, puffy and voluminous hair held together by the latest files of hair embellishments. While the exhibition was fascinating to watch, one felt the deficiency to see some hairstyle-design pairing with local rank sensibilities. Saeeda Mandviwalla pointed out that the styles would crevices just as well with a sari but a visual expertise would have been more convincing.