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For Facebook's earnings, it's all about advertising tools
It can be easy to forget that Facebook sells advertising for a living — until it reports its finances.
In recent months, most of the attention paid to the company has centered on its dominant role as a provider of news — especially the political kind -- and its alleged influence on elections.
Facebook itself came out with a report last week about how it was combating fake news. And at its developer conference last month, the company highlighted its push into new technologies.
But when the company releases first-quarter results Wednesday afternoon, investors will get a vivid reminder that Facebook butters its bread with sophisticated ad technology.
Full story at http://bit.ly/2pxoAMT
Mailchimp’s marketing automation tools are now available for free
MailChimp is probably best known for its basic email newsletter services, but it has long offered a number of more advanced marketing tools; for example, one that allows its users to follow up with online shoppers. Starting today, these advanced marketing automation services are available for free to all MailChimp users, including those on the company’s free plan.
With this newly free service, any online business can now easily create an automatic email that goes out a day after somebody abandons a virtual shopping cart, for example, or a day after somebody makes a first purchase. Similarly, they can set up a series of welcome emails or use the service for more transactional messages like receipts, shipping updates or invoices. MailChimp set up a number of pre-configured automations for some of these most popular use cases. The company argues that its users earned an average of $619 more thanks to abandoned cart notifications.
Given that there is obviously some clear value in this service for its users, it’s surprising to see that it is now making it available for free. Chances are, though, that the customers who were using these more advanced features were also those who already had more than the 2,000 subscriber maximum of the free plan. Adding this new capability to its free plan may just get more of those free users to reach that maximum or want to upgrade to the paid plan, which offers a number of other advanced features and analytics.
“Automation empowers our customers to create sophisticated campaigns that help them compete with bigger companies, but we know that not everyone has a large list or the budget to upgrade to a paid account when they first get started,” the company writes in today’s announcement. “Small businesses look to MailChimp to help them build their brand, and we want to give everyone—no matter their account type or list size—the opportunity to use our marketing automation tools to do just that.”
Full story at http://tcrn.ch/2pxDySX
Five Marketing Tools To Boost Online Store Sales
Are you seeking ways to take your online store to the next level? Are you hoping to boost sales, revenue and profit in the days, weeks and months ahead?
If you answered yes to these questions but don’t know where to start, it’s time for external help. Fortunately, you don’t have to look far to find what you need to succeed.
There are hundreds of marketing tools that can help online stores boost sales and generate more income. Your job is simple: Compare your options, settle on the best tools and make a final decision on which ones can help you reach your goals.
Personally, I use 10+ marketing tools every day to push my company forward, save time and work in a more efficient manner. However, some stand out from the crowd. For those of you who are on the fence, here are five marketing tools that deserve your attention:
Full story at http://bit.ly/2pxuOMF
How to Keep Your Financial Data Safe Online
From online banking to real-time updates on your portfolio, the internet has made it easier than ever to monitor and manage your finances. However, there's a price to pay:
Putting your financial information online increases the chances that someone will get a hold of that information and use it against you.
A recent survey by Pew Research Center shows that Americans are not aware of some of the most serious cybersecurity threats they face.
While most survey respondents were able to identify a strong password and knew that public WiFi presents a security risk even if password-protected, they were unfamiliar with many other common cybersecurity threats and the tools available to combat them.
Full story at http://bit.ly/2px596S
Prepared by @JoanStewart1
Original post from: http://CrowdifyClub.com/JoanStewart1