Recently, data and analytics provide the spark and fire to the sales and marketing divisions. The time-tested functionalities like market segmentation are useful to the sales team in the creation of specific parameters around the segmented categories. This allows the sales team to acquire a business with new accounts thus creating an ideal customer profile. In the same way, predictive analytics requires the analysts to select variables and can run many correlations.
However, Artificial Intelligence (AI) powered predictive machine learning does not have these limitations. Machine Learning can run these correlations, literally 1000s of them. The massive amounts of data can lead to drawing correlations that sales analysts and professionals wouldn’t be able to identify. Though, people can answer the questions like “what” and “who”, predictive learning can answer “What if” and the most critical “What now”.
The advantage of AI-based machine learning and predictive learning is that it allows the sales teams to be efficient, effective and precise. The utilization of AI reduces the amount of time spent on pre-sales tasks. The priority of the sales teams can change from engaging in pre-sales to sales tasks including using the communication channel that could help in sales. The increase in efficiency allows sales managers to be better mentors to their juniors.
The correlations and increased efficiencies have allowed companies to shorten their sales cycles allowing their teams to close more accounts. Although, AI cannot replace humans in terms of being a salesperson, this is an exciting time for Sales and Marketing. The process gives an opportunity to draw correlations that could never draw before. In short, the whole sales process could reduce to an account which ultimately leads to more successful deals.
The Team at DATAVLT is working on Predictive Learning and Data Analytics to make your sales more efficient. In addition, your data are safe and secure due to the blockchain technology that ensures your data is incorruptible. The company is on schedule in their roadmap to launch their Predictive Learning Data Analytics on top of a Blockchain by 2021.