I wrote an earlier article on DATx, you can read it from here. This article unravels information about DATx that was not covered earlier.
Initiated by Cosima Foundation and Avazu, a leading global advertising platform, DATx leverages blockchain, artificial intelligence and big data to create a unified protocol for blockchain based advertising. Blockchain technology can disrupt the current online advertising landscape in a couple of ways. The DATx blockchain will create a unified decentralized storage of user data, a central pool of user information that businesses can query from, cutting costs of the current disjointed platforms and ensuring accuracy in profiling user activity to detail. An attention based economy will incentivize users commensurately using decentralized trail and reward systems. To ensure sustainable improvement, machine learning algorithms will enhance and improved the targeting mechanisms. DATx can now be traded on HADAX, and will be represented at Blockchain Festival Vietnam by Mona Du.
TECHNOLOGY
Some of the qualities of the DATx blockchain which are designed for the advertising industry needs are specified below.
Transaction speed: 1 million TPS
Consensus mechanism: Delegated Proof of Stake(DPOS), for relatively quicker consensus
Data encryption algorithm: ECC 210-bit asymmetric encryption fundamental algorithm to secure data
DATx protocol ecosystem is made up of 4 key features.
Centralized/decentralized hybrid data storage
Assures stronger user privacy and security
User attention based incentivization
Opt-in and closed-loop feedback mechanism
Transparent Machine Learning algorithms
Higher ROI and marketplace efficiency
Decentralized audit trail and payment system
Anti-fraud and transparent
ROADMAP, PARTNERSHIPS AND TEAM
At the beginning of March, DATx successfully concluded tokensale of about 1.25 billion DATx tokens, raising 50,000 ETH in the process.
HADAX Listing
DATx was listed on HADAX on April 17, after it came second in HADAX phase 2 round one voting. Achieving such a high position demonstrates confidence in what DATx has set out to do.
Lockup
Lockup of 3.5 billion DATx tokens until the main network DATxchain goes online. The mainnet is planned for release in Q3 2019.
Partnerships
DATx is working together with BITV, a live broadcasting platform, to inject blockchain technical knowledge and research on the BITV platform. Then, DATx will be the advertising platform of Bitcoin World, the first P2P trading platform with bitcoin collaterals offerings.
DATx has incorporated about 450 million daily active users on the Avazu platform, making it the world’s largest blockchain ecosystem to date. DATx is accepted as token payment in the Avazu ecosystem.
Rate3
Rate3 is a decentralised dual protocol for cross-border payment and credit scoring, used by an ecosystem of merchants and customers. DATx advertisers can leverage Rate3’s network to improve targeting. Whereas Rate3’s merchants can utilize DATx’s advertising protocol to zone in on more targeted consumers.
Other synergistic partnerships established by DATx in the ecommerce field include projects such as CyberMiles, Giftos, CNN, AELF, Game.com and BITGUILD.
DATx token is accepted on Game.com, making inroads in the gaming industry
Progress of the DATx protocol can be followed from the Github open source address:
https://github.com/DATx-Protocol/DATx
Team
Core team members include over 80 engineers, product managers, architects and UEX experts and some senior executives from Avazu.
DATx advisors include
Blockchain Festival Vietnam
DATx will be represented by Mona Du, Global Head of Business Development at the Blockchain Festival held on May 25-26 in Ho Chi Minh, Vietnam. She will be speaking as part of a panel titled "Disrupting Content & Advertisement Block by Block" with UUNIO, BigBom Eco and AirBloc. You can also catch Mona Du, this Thursday, 17 May live on Huobi Talk as she engages the audience about DATx.
Website: www.blockchainfestival.com
For more information, please visit www.datx.co.
Connect on Telegram: https://t.me/datxofficial01
Connect on Twitter: https://twitter.com/DATxOfficial
Connect on Medium: https://medium.com/@datxofficial
Connect on GitHub: github.com/DATx-Protocol
Connect on Reddit: https://www.reddit.com/r/DATxOfficial/
Read the whitepaper: https://www.datx.co/pdf/DATX+WHITEPAPER+(EN)%20V1.0.pdf
Meet the team: https://www.datx.co/#team