Hello to all my friends steemians in this publication I want to share a little of the knowledge acquired about the graphic design and this time I want to leave plaasmado some tips to make a good process of logo design for companies, for all those people who like the design and want to learn from scratch this article will be very helpful, first you must know that a logo is the graphic image that will identify a company and everything that concerns it, so it would be a big mistake to fall into the bad practice of not Give enough interest to think that designing a logo is the task of others. We are in the society of the image and with our logo we can transmit the philosophy we want, or else, confuse the client with an aspect that does not correspond to our reality, and what is worse, to our company and marketing objectives.
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First the first present some initial Ideas: depending on the mission, vision, values and target audience defined, a table of proposals will be made with a selection of color, shapes, typographies and symbols related to what the client wants to receive. The idea is that this first step is carried out by the consultant and the designer in a coordinated manner. You can also look for logos where you can be inspired (but you can never copy because it's called Plagiarism).
First sketches: It is important to present as a designer, this information, you can make the first sketches.
Definition of typography: once seen and discussed several sketches we can begin to raise different typographies. Our advice is to keep 3 possible typographies or combinations of them until the final decision.
Isotype redefinition: we will look for the perfect isotype based on the graphic symbols proposed.
Choice of color: a very common mistake is to start by choosing the color, because it seems the easiest to say. However, it is essential to make logos that work in black and white, so only when you have well defined the above, try the colors.
Other graphic resources: you can add other graphic resources such as frames and letterheads to add to the stationery or digital graphic elements.
Corporate Manual: once everything is decided, do not forget to create a manual with the correct use of the logo (maximum sizes, minimums, positive and negative versions ...)
We hope that with these tips, when working as a consultant with the design team of a company it is easier for you to take on the task of designing a logo, or at least participating in the process.
Debugging details
Once you have clear the final aspect that you want to give the design comes the development phase throughout this process of creating a logo. This can be more or less complex depending on how worked the idea is. In this phase is when you decide the different sizes, proportions and final colors.
Unlike Adobe Photoshop, proceeding with programs such as Adobe Illustrator or Corel Draw allows you to work with different alternatives, resizing the size of a logo without losing quality in terms of resolution.
This is very useful because creative logos are reflected in a variety of supports, sometimes even being the application to a single color better if the scale is too small. The advantage that the Internet offers when applying logos is that of greater freedom, since a great variety of colors, sizes and, even, transparencies can be used!
Although a logo is never 100% accepted by all people, it is good that you listen to all the criticisms and apply the changes that you think are convenient, when exposing your design to the client, you should know that he will understand very little of design and You will have to explain to him why you have created the logo in such a way, because if you do not do it, you will probably not be satisfied and will not recognize the work, nor the reason for the design you have made.
If you do not know how to use the image editing program it is not a problem.
Today there are many websites that provide the facility to design a logo, so you can easily create a logo without the need to have any special knowledge about design. Thanks for reading this post until a next post