Direct Selling Market is among fastest growing sector in India. But majority of people are still not aware with different aspects of DSM. Therefore there is a continuous need of necessary efforts towards dissemination of information regarding different aspects of DSM. In direct selling business module, customer gets a chance to earn good income while buying, using and marketing of the products. There is nothing new about DSM. Avon was the first direct selling company in USA which started to work in the field of beauty and personal care products in 1886. Next, Amway started working in the field of healthcare products from 1959. Presently, many companies have entered in the field of Direct Selling Market. USA, China, Japan and Germany are the major global players in this sector. Although China and India can gain top rank easily in this sector due to its large population.
Indian Government took initiative in the field of direct selling sector by introducing guidelines in September, 2016. Direct Selling Market is a very good platform for all to earn a huge income with sincere efforts and without any capital investment. Direct Selling Market has huge scope in generating employment as unemployment is a very big and increasing problem in India. Direct Selling Market also plays an important role in the growth of country because it contributes 100 % tax to the country. Hence, everybody needs to know about its true potential.