It is so interesting to observe how such a huge companies as Nike evolve from "company which produce equipment (or anything else)" to company which creates senses for people. I think sooner or later everybody will have a 3D printer in a garage and will be able to produce any kind of sneakers or T-shirt. But what we will need for is the ideas, the common vision of form and the possibility of joint creativity.
And such companies as Nike already work as a centers of attraction and community managers. That is the sense of true decentralisation
RE: Touring Nike's Headquarters!