Week 25 (February 2019)
Welcome to Domains in the Wild. In this series I post images of domain names that I've spotted out and about in the real world. Then I write a bit about what I think of each one. It's easy to miss domain names, but they're all around us and play a key role in a companies branding, messaging and design. Spotting them and taking a photo is sort of a fun hunting game to play while you're out and it takes very little effort once you start looking for them. Once you start to play, you will start seeing domains everywhere without even trying.
If you catch any yourself, please share them with us all in the comments.
Without further delay, here are the domain names that I found in the wild recently...
The Domains
Just another handful of domains in the wild today. I found one on a bus, one on a sticker on the street, and one on a vehicle driving through town. A bit of variety and a domain on all different mediums. Enjoy!
Dolly.com
The first domain up is Dolly.com. This is the domain I saw on the bus. It's belongs to a moving help and furniture delivery company. I've never used them before but from what I can tell they are like a lyft or uber but for moving help.
This is an excellent domain name. It's perfect for their business as it's a reference to a moving handcart also sometimes called a hand-truck or simply hand cart. It's short, one word, .com, instantly memorable. Perfect domain name.
SAF.org
Next up is SAF.org. This domain belongs to an organization calling themselves the 'Second Amendment Foundation' or SAF for short. They appear to be a gun rights organization with a headquarters in Bellevue, WA.
I am a big fan of 3 letter .org domains. They are perfect for organizations and often times these organizations have a 3 letter acronym. In this example, the owner also goes by their acronym so it's a perfect fit domain name. The only caution I would mention with 3 letter .org domains as an investor is that sometimes the organizations after them are not for profit and may not have a lot of money to spend on a domain name, so be careful!
SVAonTheGo.com
Finally, we have SVAOnTheGo.com. This domain belongs to a company of the same name SVA on the Go. They are a mobile service and a part of Seattle Veterinary Associates, hence the SVA.
I don't like this domain. I have said before that I don't like mixing acronyms and words in domains unless they are obvious acronyms that most people would know and recognize. That isn't the case with this example. It's a complicated looking domain and hard to read. It's also rather long and has vowels butting up against one another with the A and O.
Although not a fan of acronyms and words in combination with domain names, I instantly found a better option than what they are using now in this name that is available for only a registration fee... MobileSVA.com