Search for 'beer virus' on the Internet surges
Corona breaks silence and announces position on 'Business Insider'
ⒸCorona
As the new coronavirus infectious disease (Wuhan pneumonia) spreads across China and around the world, the Mexican beer brand 'Corona' is in trouble.
As the brand names of Coronavirus and Corona were the same, many people were confused and broke the silence and announced the official position for the first time.
According to Business Insider on the 3rd, Maggie Bowman, senior communications director of Constellation Brands, Corona's parent company, "I believe our customers will understand that there is no link between virus and beer." Said.
Corona's announcement of its late arrival has increased worldwide in search volume for 'corona beer virus', 'beer virus', and 'beer coronavirus' worldwide since January 18. Because it is doing.
According to Google Trends, from January 18 to 26 this year, the search volume of 'Corona Beer Virus' increased by 2300% worldwide, during the same period 744% of 'Beer Virus' and 3233% of 'Beer Corona Virus'. I ran.
Google's search engine is programmed to automatically recommend based on popular search terms. Therefore, the more search volume related to 'beer virus', the more popular the keyword becomes.
In this regard, Corona said, "Our customers will not link coronavirus and beer." Looking at the search trend data, some people seem to be just doing a single search. "
ⒸCorona
Among the names of the coronavirus, corona means 'crown' in Latin and Spanish. When looking at the coronavirus under a microscope, it is crowned and has the name Corona.
At the end of December last year, coronavirus in Wuhan, Hubei Province, China was first announced by 27 patients. Since then, the number of confirmed patients has increased rapidly and has spread beyond China to the world.