YouTube is the #1 video destination on the web, and has dominated the space in recent times – despite increasing competition from the likes of Facebook. But recently some content creators have been utilising a site called DTube to take advantage of it’s differences from YouTube. So what is DTube, how does it differ from YouTube, and why should brands and content creators even care?
To understand DTube we must first talk about and understand Steemit, a blockchain-based social media platform that launched in July of 2016. Essentially it’s a Reddit-type service where anyone can earn rewards by posting, curating, and up-voting relevant content. Monetary rewards come via a cryptocurrency token named STEEM, and in US dollar-pegged tokens called Steem Dollars. So think of Reddit (i.e. users post links, and vote good content up, and bad content down) – but every user who participates gets a monetary reward.
Decentralized Tube (or DTube for short) is a YouTube-like video platform that is built as an application on top of Steemit. So it’s on the same platform utilising the same rules but specifically for video content. Essentially, users post videos, and are rewarded for creating and uploading content.