E-Commerce business is the top trending one in the current situation. Online shopping has changed the way of shopping over the traditional method. An Ecommerce website must provide as many as advanced features for the convenience of the customers. Here are the top 10 features that are must for any ecommerce site:
1 Ease of Use:
Over 76% of the consumers pronounce that the primary feature of a website is ease of use. Online sellers have only a minimum amount of time to make a sale. So, focus on the user experience by providing shopping filters, categories and comparison capabilities. An E-commerce website should be a competitive advantage and it should not be a troublesome experience.
2 Find-in-Store:
Not every customer can find their need product in your home page. So, it is must to have a find-in-store option. This makes it incredibly helpful to see which local stores have products in stock.
3 Wish Lists:
An Ecommerce website which is not using wish lists is losing revenue on the virtual desktop table. So, what is better than having customer’s wish list items they want and most probably the will buy in the future? It increase your conversion rate, like when a buyer shares their wish list with their friends or family, it sends free traffic with in-built social proof to the website.
4 Related Items:
Providing Related Item option in your Ecommerce website will let the customer to find similar product to their search result. This will make the customer to check out the related item and if they like the product, it will lead to a successful purchase.
5 Social Proof:
Linking Social profile in your Ecommerce website is one of the must have features that help to increase your brand character. Social media helps the Ecommerce brands to serve authenticity and associate an emotional connection with their products. Link your Ecommerce website on Social Medias like Facebook, Twitter, etc. to grab attention of social media peoples.
6 Security Features:
Ecommerce website can be a target by cyber criminals. It is quite tricky for the online retailers to defend their customer data and take steps to guarantee privacy. Though it is a hard step, it should be done in order to gain trust from your customers. It all starts with secure Ecommerce platforms. Most of the top Ecommerce platforms like Magento, Prestashop and more, offer most excellent safety features for your online store.
7 Advanced Payment Options:
Providing an advanced payment options are a must-have feature for an e-commerce site. Customers will purchase regularly only if they are happy with the payment gateway. Permit the customers to choose the payment gateway in which they are comfortable with. So, if you are limiting the payment options, make sure to explain why. This establishes that the brand understands its buyers and builds trust.
8 Shipping Information:
When a purchase is done effectively, it should be shipped for delivery. Shipping feature makes your work easier. Maximum of the cart abandonment in Ecommerce takes place because of unexpected shipping cost. Make sure that your site includes shipping details early in the checkout process including a zip code calculator providing the estimated cost.
9 Return Policy:
It is necessary for an Ecommerce website to incorporate Return Policy aspect. It is one of the hope building aspects of online selling. It gives an assurance to the customers that if they are not satisfied with a product or need a replacement, the brand is there for them. 92% of customers will purchase again if the return process is easy.
10 Frequently Asked Questions (FAQ):
Providing a FAQ section will help the consumer to get every related question from FAQ site in your Ecommerce website. For example, in general, a complicated purchase requires assurance with a seller and detailed information when buying products online versus face-to-face. So, an additional information section details frequently asked information can establish credibility and builds confidence with the buyer.
Whenever you choose an Ecommerce website builder to design your Ecommerce website, make sure that the website builder provides these features to build your website.