It is known that the British love not only tea, but also something stronger. However, recently, among them, more and more people are trying to lead a healthy lifestyle and do not drink alcohol.
According to the National Statistical Service of Great Britain, from 2005 to 2016, the share of the country's non-drinker increased by 2 percentage points to 20.9%, the BBC said. And many of those who do not refuse to drink completely, switch to less strong drinks - in 2017, sales of non-alcoholic and low-alcohol beer, cider and wine in British bars and restaurants increased by 3% compared to the previous year and reached £ 232 million.
In the country there are even quite numerous "movements for responsible drinking", advocating the refusal of alcohol. One such movement, called Club Soda, regularly hosts parties with non-alcoholic cocktails. Judging by the fact that there are already about 15 thousand participants in Club Soda, such events are popular.
Manufacturers, seeing the growing interest of consumers in non-alcoholic beverages, regularly launch new products on the market. International breweries like Heineken are investing huge sums in the development of technologies that make nonalcoholic beer as tasty and flavorful as usual. But they are not the only ones trying to make money on a new trend.
For example, London brewery Nirvana Brewery positions itself as the only in the country crafting (small independent) brewery producing non-alcoholic beer. In addition, the owners of the brewery promote vegetarianism and even teach yoga classes.
Another producer of crafted beer, The Big Drop Brewing, produces products not stronger than 0.5%. In the assortment of The Big Drop Brewing you can see very interesting varieties, for example, milk chocolate stout.
British company Temperance Spirit Company produces non-alcoholic versions of popular cocktails "gin and tonic" and "Cuba Libra", almost indistinguishable to the taste of these. Last year the company was able to sell 500 thousand bottles with drinks of its production.
And the consulting group Drink Factory works with bars and restaurants, helping owners of establishments develop original non-alcoholic cocktails on the basis of various plant syrups. Drunk people also want to sit in a bar with friends or colleagues and do not want to look like a white crow among them. And this means that the market for soft drinks in the UK has excellent prospects.