Hi @dpl, ha yeah ;-) we can understand that, it was more or less a "suggestion" to comment, a measurement for us to see who actually reads the content, or only is skimming through, or only copy/pastes what is written in the comments.
We have not looked into esteem, we just use Steemit.com and for formatting we use HackMD, this allows us to write our posts in MarkDown and in basic HTML.
RE: This will make you create awesome engaging content.