The IPPP aims to facilitate the doubling of farmer incomes by 2020, and to build the capacity of the ‘poorest of the poor farmers’.
To do this, the IPPP will scale-up the existing Rural Backyard Poultry Development Programme by substantially increasing the number of birds (both broiler and egg-laying) provided to selected farmers across 15 states.Hens in a free range farm PC: Happy Hens Farm
The program envisions working with state governments to ensure that the farmer beneficiaries have, among other support systems: access to poultry healthcare like vaccinations and deworming; training in good rearing and health practices; access to integrators to help buy and market the produce; and access to the common facilities required for hygienic and safe marketing.