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eSports has developed a massive global following, comprising of a hybrid of keen participants, enthusiasts and spectators. At least 30 major events –and counting- are listed as recurring annually around the world, And the fans are attending in droves. Forbes reports that a new record was set during the finale of the 2017 World Championship — i.e. the Intel® Extreme Masters- in Poland last year.
More than 173,000 enthusiasts –which is about 100,000 more than the Superbowl- packed the venue in Katowice, while 46 million watched online, the magazine reports.
What started as the humble “PC game” on standalone, home desktop computers during the 1980’s, has ramped up to become the almost $44 billion industry that it is today, with 2.7 billion active players around the globe.
Currently, eSports is fragmented across the web — reddit, game websites, live streams, twitter, closed platforms with social networks (Steam, Battle.net), etc. Having a central destination, like EIPlatform, platform to enable direct interaction between brands and people in the Esports sector. Reaching the next generation audience via data-driven mass personalisation. EIP platform, based on the blockchain technology, will allow the widest part of the audience to directly participate in the development of Esport. Further development of the EIP blockchain will allow the widest audience to access the budgets of the leading brands. Companies and Brands, using all the main advantages of blockchain technology, such as transparency and accessibility, will cover their demands for access to the target audience.
Problem
Esports is well-known like young, fast growing up industry. At this moment it is not enough open for marketing. A lot of small beginning teams, streamers, medium-sized tournaments have not access to most part of big advertisers as they usually work only with big events and well-known persons.
Solution
This problem was not solved long time. And here recently appeared project which suggests a good decision for the whole industry. It named Esports Intaractive Platform or just EIP.Brands and Companies do not understand the audience and the market itself as it is too young and there are few experts who understand this enough. Tournaments and streamers who put advertisements in their content are not enough interested in it because main part of marketing budget of Brands is taken by agencies.
Goal
Main goal of EIP is to replace agencies with more personalized and efficient direct marketing, facilitating effective direct interaction between Brands and the audience.
Advantages
EIP is founded by people who have much experience in this industry. Many of workers have more than 10 years of experience before they started to work on this project.
EIP ecosystem will be the first global decentralized platform directly linking sponsors, partners, gamers and Esports enthusiasts. Brands and Companies optimize their expenses for sponsorship by directly reaching the audience they need, and audience eventually gets access to the budgets of leading brands.
EIP also use Blockchain and Smartcontracts. It is self-executing contracts with the terms of the agreement between buyer and seller being directly written into lines of code.
EMP Tokens
The EMP token is planned to be the only means of exchange for handling all types of rewards and one of the means of payment within the EIP ecosystem
Information about ICO
Starting date: 11:00 (GMT), APRIL 10, 2018
Payment methods: BTC, ETH, LTC, DASH, USD (bank transfer from 2,000 USD)
Goal: US$ 60.000,000
Minimal goal: 6.000,000 USD
Maximum goal: 60.000,000 USD
Tokens exchange rate: 1 EMP = 0,1 USD
Planned distribution of the fund
Research and development 45.0%
Marketing and advertising 20%
Management and operation 15%
Legal support 5%
For more information, you can visit:
Learn more about EIP
Website: https://eiplatform.io/
Whitepaper: https://eiplatform.io/doc/WhitePaper-Eng.pdf
Telegram chat: https://t.me/EIP_ecosystem
Youtube:https://www.youtube.com/channel/UCT__0uswveI9khMOOk0OTIg/featured?view_as=subscriber
GitHub: https://github.com/EIPlatform/EMPerial
Reddit: https://www.reddit.com/user/EIPlatform/
Facebook: https://www.facebook.com/EIP-980267652124760/
Twitter: https://twitter.com/EIP_ECOSYSTEM
Medium: https://medium.com/@eiplatformico
Bitcointalk: https://bitcointalk.org/index.php?topic=3315488
Author: washing.machine
Profile: https://bitcointalk.org/index.php?action=profile;u=1785696
Eth: 0x4f70BF080785372B8bb7136E95818DbAeeA00980