EIRA CUBE - Revolution for the e

About EiraCube

Eiracube is a european startup that is developing the world's first robotic pop-up chain of stores - a fully lot ,blockchain - based business model requiring no human personnel in store.placed in high -end shopping malls across the globe ,it employs robots instead of sales assistants and it sells exclusive items from online merchants.

Challenges to solve in the global retail industry

As the leaders of the $2 trillion global ecommerce market move to brick and mortar stores, so do smaller merchants, facing along the way numerous pain points, such as:

Costly, inefficient and time-consuming route to shelf space in a department store.
Lack of the digital tools merchants expect, such as big data customer analytics and engagement metrics.
Only white label shelf space that blurs brand image and reduces engagement is being offered.
Negotiation with numerous parties is required for a global launch (e.g. Westfield in London, Lafayette in Paris, Tokyo in Tokyo, etc.)

EiraCube solution

EiraCube is developing a breakthrough solution addressing these issues by putting blockchain-driven technologies at the core of the Retail 3.0 and the Internet of Things.

Challenges

Three key trends and challenges of the e-commerce

E-commerce goes moves to brick and mortar, focusing on the pop-up segment

The need for online merchants to move offline was always in the offing especially for unique products as opposed to mundane products such as books or pet food. Ironically, the digital sales channel has become one of the biggest
barriers to the digital ecommerce economy becoming comparable to the offline segment. Consumers like to touch and try gadgets, fit new garments or shoes, and explore new devices’ functionalities. As the Telegraph reported in 2016 people spend 51 pence of every £1 online. The gap between digital and traditional brick and mortar retail is huge. Online merchants struggle to get an offline presence where over 90% of total sales happen, and vice versa landlords struggle to bring in online merchants.

E-commerce is booming, the number of small merchants is exploding

E-commerce has grown at an unprecedented rate and is projected to grow at an even higher rate over the upcoming years. According to “Statista”, retail ecommerce sales worldwide in 2014 were USD 1.3 trillion and are set to increase
to USD 4 trillion by 2020.

The growth is illustrated by the number of shops created by online merchants on the Shopify platform. They had 84,000 shops in 2013, 144,000 in 2014, 243,000 in 2015 and ended 2016 with almost 378,000 merchants on the platform - a growth of 4,500% over 3 years. In addition, according to Statista, the number of people buying goods or services online will increase from 1.46 billion in 2015 to over 2 billion by 2020.
The trend has become mainstream with Amazon, which was initially disrupting traditional bookstores, opening 15+ bookstores in the last two years and planning to open up to 100 new pop-up stores in the US in – to be checked and
updated.
Another example is Casper, a $1 bln - in revenue ecommerce website that built its reputation on the ease of buying a mattress online. The company opened 15 pop-up stores and, as the CEO said, “The pop-up retail environment allows us to seamlessly traverse online and offline, which we believe is paramount to an exceptional customer journey”.

Digital analytics solutions are a must-have for a merchant

As Amazon showed that data is the new king, a whole generation of startups collecting data on retail customers has emerged. Retailers now want to know every-thing about their customers: their demographics, socio-economics,
consumer habits and engagement metrics. Yet, the key challenge these startups are facing is integration. The retailers most interested in the data analysis are huge chains of tens of thousands of stores that have local managers who are resistant to the introduction of innovation and are willing to run the stores in the old-fashioned way.

Benefits for the online merchants

The key EiraCube advantage is that it was developed by retailers, for retailers. We know all the pain points of the industry and we designed our business model to properly address them. Firstly, EiraCube dramatically cuts the time needed to market new products. These days when everyone sticks to an agile framework and uses the developproduce-test-repeat cycle, it is crucial to put a product in front of customers and get their feedback as fast as possible. It usually takes 2-6 months and many hours of negotiations to get a shelf space in just one department store or mall, as the reps evaluate your marketing plan, challenge sales goals and by the time your product arrives on the shelf, the competing bigger brands al-ready have their version of it in their own retail chains. EiraCube is different. We do not waste your time on marketing exercises as our interests are in line with those of the merchants that we serve. Instead, we offer you a simple contract and perform a quick evaluation of the product with our AI-based algorithm. In just a week your product will arrive on our shelves and this will not cost you a fortune, as the flat rates are set in the USD 30-60 per day range.

Secondly, while regular retailers while provide you with no more than a whitelabel space, with white walls and a white shelf, there will be no chance that your brand will be remembered when customers interact with your device. That
is why we designed the cubes to offer numerous ways to display the merchants’ advertising content. The content is shown via interactive displays such as ads or consumer experience videos.

Benefits for landlords

The key benefit the Cube brings to landlords, property management companies, and real estate companies is the strong increase in visitor traffic they bring to shopping malls. Traffic growth is driven by the changing inventory of the cube. New items every week draw customers’ attention and motivate them to return repeatedly. The higher the traffic in the mall, the higher rents the landlords can charge their tenants, which will ultimately result in higher profits.

Crowdsale Campaign Description

Overview

EiraCube’s crowd sale campaign will be split into two stages: pre-ICO and ICO. This split allows us to provide substantial discounts for the pre-ICO stage and to demonstrate a fully functional product during the main campaign.
The main ICO will start in Spring 2018 and will offer to the public an opportunity to invest from $ USD 3 M to $USD 25 M.

Token sale at a glance

• Total token supply 1.5 billion
• Pre-ICO Hard Cap = US$1M
• ICO Soft cap = US$3M
• ICO Hard cap = US$25
• Initial price: 1 Brett = 0.0000333 ETH, (USD 0.028 cents based on ETH $850)
• Token type: ERC-20
• Currencies accepted: ETH, BTC
• Pre-sale dates: Feb 2018 - March 2018
• Public sale: May 2018
• Country restriction: everyone can participate
• Token lock up for partners & advisors 2 months vesting
• Token lock up for team & founders 2 years vesting with a 20% early
withdrawal after 6 months subject to board approval
• All unsold tokens will be burnt

Bonus campaign

During the crowd sale campaign, all the participants will be allocated a number of BRETT tokens depending on their contribution. Once the campaign is over, EiraCube will distribute bonus - tokens via smart contract for all referrals of 5%.
You do not need to take part in the purchase of tokens to receive referral bonus tokens but you need to sign up for an account.