In order to get the best bang for your buck with any purchase, the first thing you have to make sure of is that the purchase in question is best suited for your needs. Finding this out takes a look into your own lifestyle and your preferences, which obviously takes more time than a pushy salesman at a store can give you. In a worrying amount of scenarios, the hidden incentives for sales reps to procreate particular model sales might end up with the customer receiving the opposite of what they were planning to get. Ultimately, by researching your own unique needs you would not only make a positive purchase, you’ll make a long term investment on making electronics even more enjoyable.
Their gameplan isn't your gameplan
To start off, the rep that greets you at the door of any cell phone company isn’t there to have you leave with the phone of your dreams but pawn you off a phone before the next customer comes in. They offer condensed descriptions of any phone with a marketing push and use numerous buzzwords to get customers hooked. Add in the fact that they are trying to add extras to your plan and it’s a recipe for disaster. 2- year contracts, for example are particularly jarring because the software and hardware that’s presented to the prospective customer may be vastly different compared to what the average customer is used to. It would take more than a paltry half hour to help someone find their bearings on a new device. In April 2015, it was reported that nearly two-thirds of Americans own a smartphone(Smith, Aaron. U.S. Smartphone Use in 2015.” Pew Research Center Internet Science Tech RSS. N.p., 01 Apr. 2015. Web. 24 Jan. 2016.), meaning that the phone rep might as well speak a different language on bringing these potential customers up to speed on just navigating the main features of any smartphone.
Due diligence isn't just required, it's crucial
To counter this pain point, all that is needed is research. Just a quick Google (or Bing if that’s your preference) search will save any upcoming headaches coming your way. That way you’ll be not only be notified of whether your device is a good purchase or not,but whether that device in particular is worth holding onto in terms of post- sale services (warranty, replacements, etc.)
