Elon Musk is getting around a lot these days. If he’s not building the future of cars at Tesla or influencing how space travel could look in the not so distant future, he’s also got his fingers in quite a few other pies.
One of those pies is The Boring Company, and this week it’s hitting headlines for reasons that few would associate with the company’s name. Because Musk announced that the company is now going to be selling flamethrowers.
You know, the things that look like guns and shoot out a lot of fire – popular in movies, warzones, and in some niche real-life applications. And now you can buy your very own flamethrower (for entertainment purposes only, we hope) for the budget-friendly price of $600.
The flamethrower comes about as a result of a wager back in December, when Musk announced that if The Boring Company could sell 50,000 hats, they would add flamethrowers to their line of products. As one came to pass in just two weeks, so the other will.
While there’s not an awful lot of information on the flamethrower just yet, cool-looking prototypes are available. It seems pretty clear who the demographic will be: guys who have just always wanted their own flamethrower, but only time will tell if Musk is able to deliver yet another product that makes the world turn its head.
Stay tuned – because 2018 just might be the year that flamethrowers become a household item, and for trend-spotting marketers, this might just be a red hot new niche to jump onto. We just home there aren’t any pyromaniacs on the waiting list!