Email marketing is one of the easiest ways to make money on the internet. You can make profits quite literally with the push of a button. An entire encyclopaedia could be written on email marketing. But here are some of the things I have come to realise over the years:
First of all DO use follow up: Even if you only get a 10% optin rate, you will still make more money as you pile on more and more offers over time.
Follow ups allow you to move your visitors down the prospect timeline. They make your visitors hotter and hotter for your offer(s). Set them up and they'll never quit. You can be on the beach and your autoresponder can be sending the messages on complete autopilot. Even if someone doesn't buy immediately, she may buy a few days later just because you reminded her. Or, she could purchase a completely different product than the first one you recommended.
So, how do you create your email follow ups?
Some merchants offer you ready-made articles hosted on their site and automatically tagged with your affiliate id. You can just send a short email to your subscribers with a link to that. If the merchant doesn't offer "affiliate content", see if they have content on their sites and "borrow" it (modified).
Give value to your visitors and then link to your recommended resource.
It ain't just about saying "gimme your money". That can work only if you have built a ton of value in the past. But in this case, you will be dealing with "targeted strangers". Be a sport and educate these people. You will be well rewarded.
Here's a good trick to get ideas regarding followup: If you are an affiliate for a specific front-end product, search for your merchants' product on Google.Email marketing is one of the easiest ways to make money on the internet. You can make profits quite literally with the push of a button. An entire encyclopaedia could be written on email marketing. But here are some of the things I have come to realise over the years:
First of all DO use follow up: Even if you only get a 10% optin rate, you will still make more money as you pile on more and more offers over time.
Follow ups allow you to move your visitors down the prospect timeline. They make your visitors hotter and hotter for your offer(s). Set them up and they'll never quit. You can be on the beach and your autoresponder can be sending the messages on complete autopilot. Even if someone doesn't buy immediately, she may buy a few days later just because you reminded her. Or, she could purchase a completely different product than the first one you recommended.
So, how do you create your email follow ups?
Some merchants offer you ready-made articles hosted on their site and automatically tagged with your affiliate id. You can just send a short email to your subscribers with a link to that. If the merchant doesn't offer "affiliate content", see if they have content on their sites and "borrow" it (modified).
Give value to your visitors and then link to your recommended resource.
It ain't just about saying "gimme your money". That can work only if you have built a ton of value in the past. But in this case, you will be dealing with "targeted strangers". Be a sport and educate these people. You will be well rewarded.
Here's a good trick to get ideas regarding followup: If you are an affiliate for a specific front-end product, search for your merchants' product on Google.Email marketing is one of the easiest ways to make money on the internet. You can make profits quite literally with the push of a button. An entire encyclopaedia could be written on email marketing. But here are some of the things I have come to realise over the years:
First of all DO use follow up: Even if you only get a 10% optin rate, you will still make more money as you pile on more and more offers over time.
Follow ups allow you to move your visitors down the prospect timeline. They make your visitors hotter and hotter for your offer(s). Set them up and they'll never quit. You can be on the beach and your autoresponder can be sending the messages on complete autopilot. Even if someone doesn't buy immediately, she may buy a few days later just because you reminded her. Or, she could purchase a completely different product than the first one you recommended.
So, how do you create your email follow ups?
Some merchants offer you ready-made articles hosted on their site and automatically tagged with your affiliate id. You can just send a short email to your subscribers with a link to that. If the merchant doesn't offer "affiliate content", see if they have content on their sites and "borrow" it (modified).
Give value to your visitors and then link to your recommended resource.
It ain't just about saying "gimme your money". That can work only if you have built a ton of value in the past. But in this case, you will be dealing with "targeted strangers". Be a sport and educate these people. You will be well rewarded.
Here's a good trick to get ideas regarding followup: If you are an affiliate for a specific front-end product, search for your merchants' product on Google.Find the affiliates who promote it. Join their list. See what they say. "Borrow" their system and ideas. You want to let other people and "systems" do the heavy lifting for you as much as possible.
Use personality, because you'll be more memorable, likable and profitable. Don't overdo it, but be human. People are tired of "plastic communication." They are not just "leads." REAL people read the emails you send out. So, make your emails for real people.
Use a memorable name related to the market. For example: "The Fat Exterminator", if you are in the weight loss market. Or, just use your name.
Use ideas from the follow-ups of your competitors. What do they send? What do they promote? What do they say? Send tips, product recommendations, videos, testimonials, updates, articles etc. Always educate and give value
but don't be afraid to push some goods as well. That's what your list is there for.
Here's a great tip: Let's say that you offer people a free report for subscribing. You can also just tell them to consume your free report. For example:
Day 1: Give them the report. Tell them to download it to their desktop. Day 2: Ask them their opinion on the report or if they have any questions Day 3: Make them consume part of the report. "Do you know what are the
three foods you can eat at night and not gain any weight? Open the special report and read from the middle of page 11"
Day 4-10: Repeat day 3 with other parts of your report.
And of course, there's no reason why you can't create a second pdf report and do your consumption thing all over again.
Have a conviction that your prospects NEED the products you offer or they'll suffer. How many autoresponder messages would you have in that case? 1? 2? How about 300? Until your conviction and belief reaches a 10, you will just go through the motions. It's your responsibility to find these people and help them. Ask yourself: WHAT'S THE PAIN THEY WILL GO THROUGH IF THEY
DON'T GET MY PRODUCT?Create a folder in Outlook Express that houses all the emails from great email marketers like Mat Furrey, John Alanis, Alex Mandossian, David De Angelo etc. Create an email swipe file and borrow the ideas you like.
The faster you get questions, the faster you can understand your market and maybe create a product. Ask for feedback any chance you get. You need to gather market intelligence and see what these people want so you can sell it to them. Ask your subscribers what their biggest problems are. Ask them what type of product they would buy and give them a multiple choice. For example:
Weight loss through Yoga Weight Loss through Hypnosis Weight Loss for busy people etc...
Later, I will give you some alternative ideas to find out what problems your prospects have without asking them (keep reading).
You can also presell the need for the product you are about to promote. For example, if you want to promote a new nutritional supplement that helps with the digestion of food, you can send a few emails prior to that talking about how many people have digestion problems and they don't even know that.
Something else that works great is what I call a "sellathon in a box." Basically, you can have one of your emails say: "For the next 3 days only, you can buy this product at 40% off. Here's the special link". Then, two days later, say something like: "Today is the last day where you can get product so and so at 40% off. Here's the special link".
This is sneaky of course since the "special link" will be there for ever. And every new subscriber will be seeing this "3-day special." If you think that this is "manipulative", change your mindset. Your subscribers just got a great deal. 40% off. Plus, if they didn't want the product, why would they buy it in the first place? Plus, you made some extra money. There are no downsides to this
anyway you look at it.If you KNOW that you will take good care of your customers, it's your damn DUTY to do whatever possible to get their money and sell them the product that will benefit them. That way, you also protect them from other business owners who may not be as ethical or have good enough products. If you know you can provide products (as a merchant or affiliate) that will help your customers, do it with all your might.
Try sending your subscribers a surprise now and then. A special report you just wrote for example. Even 2 pages will do. Just make the content unique. Or, you can just purchase resale rights to products that your customers would enjoy and give them for free.
Here are some specific tips on what you can include in your messages (no need to use all of them in each message - just copy these ideas and use them whenever you like):
At the end of the message, you can add a PS and say: "In a couple of days I'll let you know about whatever." Many of your subscribers will be anticipating your next message. keep your people glued to your messages.
Another thing you can do is tell people what YESTERDAY'S email was about: "Yesterday I shared with you two simple things you can do during your workout to double the amount of fat you burn." If they didn't read yesterday's email, many people will say: "Damn, this is valuable info. I need to check it out."
Have "today's date" in the message. Every decent autoresponder can insert "today's date" in an email. This will make your message look more up-to-date and "current".
At the end of the message, say something like: "Please forward this message to your friends because thy will appreciate it :-). They can subscribe by visiting this URL."
Engage your reader. Tell them to email you and ask questions. Or tell them that you are available. For example, you can say something like:"If you have any questions about this, feel free to rely to this email. I will reply personally in less than 24 hours."
Start your email with an interesting paragraph and tell them that you will show them how to do this and that. Mention the benefit early.
For example, instead of saying "Hi John", you can say something like: "How To Lose 23 Pounds of Fat in 4 Weeks With Only 5 Minutes Of Exercise a Day.
Hi John,"
Try having more than one link in the email (for the same offer). Ask people to click several times. Your email's purpose is to get people to check out the salesletter or offer you have on your website.
Something that builds a sense of loyalty and "community" is to say: "I received this question from Mike from California." Then, you answer the question in your email
Regarding pushing affiliate programs in your follow up, tell your prospects about a good idea that they can benefit from. But they will need the product you promote to bring the idea to fruition. For example, if you promote a heart rate monitor, tell people that they can lose twice more fat if they are exercising at a specific heart rate - and that they will need a heart rate monitor for that.
When you start your email, you can say something like: "Hi Mike, I have been busy as a bee. My wife just gave birth to twins!
Anyway, I just wanted to tell you about..."
I hope you find these email marketing tips useful. One thing I need to stress is that the most important thing you do is START. Don t think that you need to have 100 messages set up before you start your campaign. Just having a
couple initially and adding more as you go can work greatNow, let s talk about driving traffic to your site on a budget. And no, sending an email to your list doesn t count. You may not even have a list. I get mad when someone says it s easy to make $12,345 in commissions. Just send an email to your list!
Anyway...
Every day I read forum posts from people saying that they have tried everything and nothing seems to work.
PPC (Pay Per Click) seems to be too expensive, SEO (Search Engine Optimisation) seems to be too complicated and not offer "instant results". And other methods require technical know-how and are very complicated.
I can tell you that PPC, SEO and other forms of "difficult" marketing can work extremely well. But we will leave those for another manual. In this manual I will just give you promotion methods that:
- are free or extremely cheap to use
- start showing results almost instantly
- are very simple to do Just as I promised.
So, let s get to it.