Introduction: Instant Swipe Files Refreshed Review
Matt Bacak has been involved in the Internet Marketing industry a very long time - more than 20 years. He focuses on email marketing and is the king of split testing. Every now and then he digs into his swipe files to provide access the stuff that he has proved works. This time, he has put together a package of all his emails since 2004 - subject lines and the emails themselves. This is my Instant Swipe Files Refreshed Review
I have participated in a few of Matt's launches. He always runs hands-on training for affiliates on how best to win and how to benefit from the launch momentum. A lot of the training this time was basic stuff, like writing a proper profile on Warrior Plus. One of the keys is affiliates who have had no sales are unlikely to be approved. He does not give review copies but he was happy for affiliates to buy through their own link. That is the same as a review copy but it does give a new affiliate a sale. Interesting example as to how Matt Bacak is a little different to other marketers. He is keen to help newbies.
I bought my copy - here is my purchase receipt – learned that in prior training. You can see where I was in dime sale pricing - 320 sales in.
How to Use Instant Swipe Files Refreshed
As you can imagine a swipe file that contains 5,603 subject lines and emails takes a lot of work to analyse and apply. Matt does provide some basic training as the bonuses - it is basic training.
In the video, I suggest taking a bottom up view and a top down view. The bottom up view is to use the search function on the topic you are writing about – like Affiliate Marketing – and pick winners that use those words or relate to a launch on the topic. Of course it is a lot harder if your niche is not in the make money online niche - you might have to go email by email to scan for ideas or use search a little more creatively - discounts, bonuses, download, launch - stuff like that.
There is a top down way too using the two bonuses. One bonus is 214 top subject lines - it is a laundry list of short subject lines that work. Try them. Better still - see if you can use search to find the related email and then modify that. What stands out is the subject lines are short and catchy and do not have tricks in them. Simple stuff. The other top down way is to use the other bonus which is a set of proven split test winners. Generate your own subject lines and then scour the list to see if matt has tested hem - then use the winner from his test.
Here are some ideas to summarise:
Pick the subject lines that talk to you – use them.
Use swipes to educate your list: A lot of his emails are in series on specific topics – “how to win back people”; “promotion tips” are two examples.
Use them when you are stuck for ideas – search them; read them; copy them.
The key thing is to use them. I know I have not used the predecessor products beyond the first week of enthusiasm.
Who Should Buy Instant Swipe Files Refreshed?
Simple really:
- Anyone who is sending emails or thinking about building a list – use emails that work
- Anyone who is struggling to get great conversions from the emails they send (like me)
- And if you are struggling with email marketing have a good look at the upsells. Maybe the mastermind is the best bet – for a few months at least.
The Instant Swipe Files Refreshed Funnel
Front End: Instant Swipe Files Refreshed - 5,603 emails with subject lines and 3 key bonuses. Training on how to use the emails, 214 winning subject lines and a split test file.Price: Dimesale $7.96 when I bought and $8.10 last time I looked - going up all the time.
I figured that if 10% of the emails are useful = 560 emails or topics – I paid $0.015 an idea – at $15 it is $0.03 an idea. All you have to do is put in the time to find a golden nugget and apply it – the cost of the product is actually irrelevant.
The product sells – an 18% hop conversion rate is proof enough. I know that Matt's email related products are my best sellers on WarriorPlus
OTO1 : Solo Ads Masterclass: Solo Ads are an important source for building lists. Sadly, quality is dropping and one lands up with a list of freebie seeking tyre kickers. I just have to look at my open rates to know. This training is all about buying smarter but more importantly about building a relationship to convert tyre kickers into raving fans.
Price: Dimesale $27.74 last time I looked - going up all the time.
OTO2: Secret Email Mastermind ($84): Yearly membership from Matt on his email approaches – the testimonials are amazing. Downsell is a monthly option – run for a few months, attend and learn hard before the monthly rate overtakes the annual rate.
OTO3: Matt’s 20 Checklists ($97). If you are starting out, checklists are gold. These are specific to email marketing and list building. Downsell at $47.
Bonuses to Instant Swipe Files Refreshed
Bonuses are a key part of any product launch. This product is all about email marketing and list building. My first bonus is a new offering to help improve your copywriting. This might be a bit surprising as you are buying emails that have been proved to work. This bonus will help you understand why they work and will save you a lot of pain when you choose to change stuff. The other bonuses all take a step back to help with list building strategy and email marketing approaches. List building needs lead magnets - there is a membership to get hold of those. I alos included a different email marketing training membership - sometimes two perspectives work well to cement learning
Here is a summary
- Bonus #1 - Better Copywriting Secrets (Value $37)
- Bonus #2 - List Building Expert (Value $27)
- Bonus #3 - Email Marketing Power (Value $37)
- Bonus #4 - 4 Killer Email Checklists (Value $68)
- Bonus #5 - eMarketers Club Silver Membership (Value $47)
- Bonus #6 - SureFireWealth Silver Membership (Value $147)
Summary and Conclusion
We are all a little bit lazy. We like to copy stuff rather than invent stuff. Instant Swipe Files Refreshed gives us a perfect platform to play to our base lazy instincts. Now they do require work as you need to find the golden nuggets that might work for your business. See if you can find 10% to work for you.If you at all involved in Solo Ads, the first upsell is a good idea. I know it costs me $0.65 per lead on solo ads and my conversion rates are low. It would be great to get open rates at 10% or higher. if you are struggling with email marketing success the mastermind makes a lot of sense. Maybe buy in month by month and cancel when the monthly rate is about to overtake the annual rate (6 months) BUT make sure you learn and apply.
Email marketing seems simple at one level. Truth is there are tons of things that need to be done right - checklists are a solid way to cover all the bases.
Get access here – or just click the instant access button below
One caution: If you have bought any of 16k Swipes, 7628 Subject Lines, 5001 Emails you will find a lot of overlap. Focus on using what you have bought and do not buy this.
Resources
Bonuses: Review my copywriting and list building bonuses here
Other Matt Bacak Products: Reviews I have made to date: 16k Swipes, 7628 Subject Lines, 5001 Emails
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