You can have a product based on a microcontroller and operating fully offline, for example, a washing machine. But you'd now like to update your appliance to connect to the cloud so it can upload data to the cloud, and help your customer access it.
This is a non-trivial update as it requires you to add a communication module be it WiFi or Ethernet, or a new microcontroller that would require you to update your firmware to support networking and other new features. You'd also need to develop your own cloud platform, and potentially a smartphone app.
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