Debbie, who is one of our Facebook group members, shared with us an interesting post that demonstrated engaging new clients. She said, “I experienced something that spelled out support for me. I was meeting a financial investor for the first time. I explained that my business is new and I did not have much to invest at this time. What he did next was a delightful surprise. He asked me about my business and where I plan to take it. He asked for specifics about my product. He then purchased one of my products for himself. He then told me that if he loves it he will share with everyone he knows. Then we can talk investing.”
Client engagement is about building a long-term relationship with someone.
It’s not just about never-ending, feel-good conversations with clients. It’s supporting them like you want them to support you. Clients stabilize a business. In fact, client engagement is best defined when people start qualifying themselves.
When a potential client shows interest in your company and says, “I am interested in your company and want to know more about it”. This means they want to have a relationship with your business long term. Client engagement is a prerequisite for any business if you want long-term success. Today, I am going to share three tips for engaging new clients that we use.
Deliver An Experience They’ll Never Forget:
Every business out there is looking to deliver its products to clients and make money, but not all of them are looking to deliver an experience to the consumer that they will never forget. For businesses to make an impact and engage new clients, it is essential to deliver a great customer experience.
Companies who go an extra mile and make an extra effort for consumers are always given more points than those who simply deliver goods for money.
For example, Gourmet Coffee Service delivers refreshment products to their client’s workplace every month. Whenever it is time for delivery, the driver not only unloads the products, but restocks the pantry after cleaning it. This helps clients to keep their costs low. It is a very pleasant experience overall.
Lure Customers To Stay In Touch:
Keeping in touch with clients is essential and is a must do after you have lured them by delivering a great experience. Staying in touch with clients via email will have a positive impact on your business because they will most probably be interested in working with you. It is also a great sales booster. Many people turn their backs on building an email list of consumers simply because social media appears to replace email as a way to connect with clients. However, email is still a viable way of creating a personal touch for your client.
There are many companies that offer clients’ free samples every month to help them stay in touch and know about new products. This compels their clients to order quantities of the samples, if they want. Since clients are always updated with the company’s new offerings, they are more likely to place orders.
Luring customers into staying in touch can be done by offering bonuses for every time they refer your products to someone else or other enticing offers. If you build a good relationship with your clients, they’re going to use word-of-mouth to tell friends about you anyway, you might as well reward them for it.
Client Engagement Via Social Networking:
You should make your business’s online presence engaging by creating a conversational presence. After customers opt-in to your social content online, ensure that they stay there by keeping them engaged on regular basis. Engaging people implies delivering direct, relevant and interesting content that will leave them with no choice but to stay connected.
Relevant content is always going to be king whether that is by video, podcast or written word.
People love to have a sense of belonging and part of how they have that is to be a part of your community and content. If you make your client proud to be a part of your product, you will have created one of the best, long-term community bonding builders. Client pride goes a long way to building and stabilizing a product.
The key to creating content is that it must be well above average. It’s why we use the term “relevant” content. Too often people put up content that is just marginal and this makes it so that your client is disinterested in you.
The truth is, you must keep delivering top quality repeatedly. You do this long term for the rest of your time as a business owner, in order for your community to continue learning and growing with you. However, when you grow an exceptional relationship with your client, they will remain with you and stabilize your income long term.
Vickie Helm is a bestselling author, business and asset strategist, and the CEO of Smart Group Firm. She has improved the success of more than a thousand companies and the lives of thousands of individuals throughout her career. You can learn more about Vickie at https://thesmartlifeclub.com or https://vickiehelm.com.