The pre-sale of' Utopia', which will be released on November 24th, is now available through its website with Bitcoin, Audiocoin, Litecoin and Dashcoin.
Björk has been characterized by exploring a new technology in each of his albums.With Biophilia were the applications and with Vulnicura the virtual reality (RV) in their video clips. It even has the exhibition Björk Digital, an exhibition of RV that brings together digital works and 360º video clips. This time his most recent album, Utopia, which will be released on November 24th, can be bought pre-sold with cryptomonets.
The Icelandic artist has partnered with the British startup of blockchain Blockpool, which is working with the One Little Indian label on an encryption checkout plug-in for the online store, Musically reported. Utopia's pre-orders can be placed with credit or debit cards and PayPal, as well as Bitcoin, AudioCoin, Litecoin and Dashcoin cryptomonniques.
As a reward for ordering in advance, each fan will receive 100 AudioCoins, which will be deposited in a digital wallet created for them by Blockpool. In this way fans will be able to exchange them for other cryptomonniques, save them as an investment or convert them to money such as euros or pesos.
Björk is not the first artist to use cryptomonitoring, but it is the first time an artist has sold a complete album with this payment system. In 2015, Imogen Heap sold his song Tiny Human with Ether.
People have done things with crypto and artists before, but this is the first time a global artist has done something like this. While it will be interesting to see how the cryptocommunity will respond to this, Utopia is also a gateway for people to get into crypt for the first time. Björk is the best artist in the world we could imagine doing this,"said Blockpool CEO Kevin Bacon.
Over the next two years, Björk will continue to reward his fans with more Audiocoins. Although you have not yet defined with your team how you will do it.
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