We all know how popular collectibles and toys can be. They can be very appealing to children and adults alike. The same thing is true for the action figures. Some people love them for their nostalgic value and others buy them to add to their collection of figures.
The term “action figure” is a general term used to refer to any toy figure that has an action or pose that can be changed by some sort of manipulation, usually pulling a string or pushing a button on the figure's back. For years, these toys have been very popular among children and collectors alike because they are so easy to play with and put in any pose you want!
Action figures were once considered a popular toy, but their popularity has declined. Recently, there has been a resurgence of toys and they are now considered a collector's item and status symbol among adults.
How Action Figures Became a $3 Billion Industry and How Collectible Action Figures Can Still Be Successful in the Digital Age
As we all know, toys and collectibles have been a huge industry for years. Action figures in particular can be traced back decades ago. The action figure industry has grown exponentially since the 1980s and today it generates $3 billion of revenue annually.
Why is this industry so successful?
One word: nostalgia. People buy these types of collectibles because they want to relive their childhood memories or they want to share them with their children and grandchildren.
Collectible action figures are still popular because people enjoy having something tangible that they can put on display and show off to friends and family members.
A lot of toy companies sell these types of items online, but people still prefer the traditional in-person experience with brick-and-mortar stores like Toys 'R' Us, Target.
Action figures are not just for kids anymore. They are an important part of modern, collectible toy culture.
There has been a growing trend of adults collecting action figures for several years now. It has become a popular hobby to design and make one’s own action figure or to even collect them as a hobby.
Action Figures for All Ages & Genders - From Action Hero Toys to Cute Animal Dolls
The toy industry has always been designed for boys and girls, with dolls and princess costumes for girls, and superheroes and spaceships for boys. This divide is prevalent in the toy aisle of any store. But things are changing with the introduction of new types of toys that boys, girls, and adults can enjoy.
In 2017 a company called GoldieBlox released a video ad that went viral. It featured a girl in a pink dress turning gears on a construction-themed Rube Goldberg machine to solve an engineering problem while singing about her desire to build more than just princess castles. The video drew attention from millions of people across social media networks including Facebook, YouTube, Twitter, and Instagram. It was watched over one million times on YouTube in the first two weeks after being posted.