The postmodern era came into being as a movement that took shape in the second half of the 20th century. It revolutionized the entire paradigm of human society and had a deep impact on the modern approach to thinking. No dimension, aspect or sector of human society has been left unimpacted from the postmodernism. While the movement has left a profound impact on the social and legal dimensions of the human society, its long-lasting impact on the economics has been profound. Postmodernism led to the revival of classical free market economics, something that Adam Smith - the founding father of neoliberalism would have been proud of. While Adam Smith’s free market economics which is marked by the presence of the government only as a facilitator has been widely adopted across the world by leading and developing economies alike - some events that occurred in the year of 2008 have raised genuine concerns. With the deep integration of technology in our lives, the market has gained fathomless reach transcending the conventional boundaries and benefiting human society quite remarkably. However, the technology-driven market is also marred by the dark side of manipulation that can adversely impact our society. The same was observed during the recession of 2008 when unethical lending in the housing sector led to the subprime crisis and Lehman Brothers tumbled down creating a butterfly effect sending shock waves across the world. Rest what happened is history!
The pace at which technology is being integrated into our lives without giving us sufficient time to put in place checks and balances leaves room for significant manipulation. In an era of the smartphone-driven economy that is marked by the usage of mobile apps, the necessity of having ethics driven technological solutions cannot be understated. With the growth of powerful advertising and marketing campaigns that leverages powerful tools like social media, the room for manipulation is very big. The Cambridge Analytics facade is the most recent example of how innocent voters were manipulated through targeted advertising campaigns. Furthermore, the danger arises with the emergence of powerful technologies like Artificial Intelligence, Machine Learning, and Deep Learning and Big Data, which can be leveraged to gain insights into individual choices and create manipulative schemes. While it is important that we reap the maximum benefit out of such modern technologies, it is also essential to put in place certain checks and balances to ensure the ethical use of technology.
So, the question is how do we do that? The answer lies in the Blockchain technology. It is the Blockchain technology that can be leveraged to create a non-manipulative market. In fact, Enkronos has already started working in this direction. Enkronos has created a powerful platform for building Apps that ensures accountability through a platform that provides no room for manipulation. Enkronos apps work through Enkronos (ENK) tokens that are registered and traced in a very secure way such that no data transactions could be amended, deleted or changed.
With Enkronos, businesses can create different apps with unique or niche approach to engage and interact with their users. Having multiple apps for different solutions creates a single line of approach without any scope or room for the intersection, thereby providing targeted and customized solutions for respective problems. All applications work through Single Sign-on (SSO) authentication thereby eliminating data authorization and authentication issues and providing an enhanced user experience. Furthermore, the dashboard user can leverage the centralized dashboard to view feedback from the end users in a common cloud-based environment with an ability to manage all sources of data collected over the same unified centralized dashboard.
While the powerful blockchain powered Enkronos Apps platform infuses and inculcates ethics into the modern data-driven economy, it also ensures that such an infusion does not come at the cost of use cases. With Enkronos Apps platform, the businesses will be able to work through multiple use cases providing them a greater return on investment. For example, a single business can create multiple apps for the billing system, loyalty campaigns, marketing contest channels based on various parameters like contest walls, combined contests, location-based contests, and also contests of different flavors involving art, music, quiz, video and many more.
The use cases are not just limited to these few. In fact, the users can create digital ticketing apps for various events, apps for coupons, e-commerce apps, e-voting apps promoting electronic democracy, location tracking apps, sensor monitoring apps, augmented reality based apps, artificial intelligence powered apps, gaming platforms, social media advertisement management apps among others. Platforms like Enkronos are going to find high adoption in diverse sectors of the economy. Furthermore, as consumer trust, brand credibility and individual privacy become increasingly important and deciding factors for consumers, platforms like Enkronos are going to become the game changer for businesses. To conclude, it would be relatively safe and prudent to acknowledge that platforms like Enkronos are only going to consolidate the postmodern wave by instilling the value of ethics in businesses and a sense of confidence among users.
Tokenomics:
Website - https://ico.enkronos.com/
Whitepaper - https://ico.enkronos.com/wp-content/uploads/2018/05/EnkronosApps_WP_1.4.pdf