Esteem points?!?

Hey, I didn't want to put this question on my main account. So here it is, on a bit account lol.

I have noticed the new tab in the esteem mobile app, a gift wrap. After opening it it shows that I have points, my only question here is what are the points for and are they able to be used for something or are they just purely cosmetic?

Thanks in advance!

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Sir. Peanut Mustard