For starters - ICO will take few more days but its available only for pre-registered people. So if you didnt get onto the queque read to the end of this post :)

0xproject

So tldr - its gonna be Shapeshift but on Ethereum network, P2P exchange of tokens withotu entering ie ETH or BTC as middle man. It will also be decentralized like OpenLedger on BTS so it wont be hacked.

Never tired decentralized exchange? Get on OL DEX yet, honestly just register and try - it has STEEM SBD and loads more.

Cool Payment Way

To ease up the ICO they made you use Meta Mask wallet, which auto connects with their site, checks balances and such. Its a chrome app, use it as your ETH wallet, its really neat.

Of course on the very launch date there was problems like with most ETH ICOs this days:

Here is how page looks like if you are registered:

As you can see i bought todays limit, we will see tommorow if theres 20 ETH as few friends wanna jump into it.