I am a proponent of all forms of sustainability, but I also like to encourage people to consider a selfish approach, meaning that there are all sorts of things one can do to save money while making a better environmental choice. In the US (as well as other places) solar continues to be a total "no-brainer" for anyone who is mindful of their own finances and plans to live in a home they own for more than 5 years. As electric cars become less expensive you can add them to that equation. I just read an article today that talked about how one can save money by committing to no buying products that are packaged in plastic. There will always be a segment of the population that does such things because they are conscious of their footprint, and have made a relative commitment to their own impact, but I truly believe that to get larger, critical mass of people to participate we have to push for ways of helping them see that there are also self serving (usually meaning financial) reasons to do these things.
RE: The Easiest Way to Be Environmentally Ethical, Supercharged By Steem