In this day and age, but also in the past both recent and distant, it seems that the truth doesn't matter. Yes folks, individuals and groups of people will not act on, or make their choices based on what is factually true. All that matters is what people believe.
There are a legion of examples.
Let's take electric cars as a case in point. I wanted to own an electric car for a long time, long before they were available for purchase at major car manufacturers. Then in 2012 BINGO! Nissan, Mitsubishi each had a battery electric car for sale. And Tesla of course, but too expensive.
I bought my fist EV from Mitsubishi on October 1st 2012. That purchase friends, was the best purchase of my life by a long shot.
I have since driven 75 000 electric kilometres and I loved each one of them. I drive my little I-Miev like I stole it. She is quick, nimble light roomy, comfortable. Maintenance free, virtually free to operate. Handles snow and ice like a pro. Never gets stuck does awesome donuts in the snow too.
Still, after almost 5 years, the general public's perception of EV's, based on the questions and comments I get is that EV's are expensive, weak, unreliable, have unusable range, and many are still asking: ''where can you plug in?''.
Wow! In my experience, EV's are better by miles than fossil burning cars. EV's are awesome.
Then why would any person still prefer to buy a fossil burning, noisy, stinky, vibrating, expensive to operate, slow, mechanically complex unreliable car that is horribly inefficient? When you can have something so much better for the same cost, or even less.
The answer seems to be, because the truth doesn't matter. All that matters is what people believe.
Please comment. What do you think? 