Everyone is using Facebook these days. There are over 2.2 billion active daily users.
China, the largest country in the world, only contains 1.4 billion people.
The ‘population’ of Facebook is massive!
No wonder businesses all want to use it to promote their products and services.
The problem is, 62% of small businesses feel like their paid Facebook Ads are failing.
No one wants to be throwing money at ads that don’t work! What good is such a massive pool of potential customers if you can’t successfully reach them?
Thankfully, there are ways to fix this problem. You don’t have to be part of that 62%!
I’m going to show you the most common reasons why small businesses fail with Facebook Ads and how to fix each issue.
But first, let’s look at the big picture to understand the problem better.
The Problem Isn’t Facebook Ads
96% of all B2C marketers use social media posts as a form of content marketing. That leaves only 4% that don’t!