Hi there,
A couple things, thanks for reaching and I'd be happy to help. When you think about sales you need to think about 5 things in the process. Conversation, Curiosity, Conviction, Desire and the Close. Use conversation to create the curiosity, the conviction comes when they show up for the appointment, the show. Create desire with creative language, the buying process is emotional for the most part unless you are selling to engineers and finally the close. The close should come naturally as part of the next step. If you have to handle objections it will be about trust or cost more often, determine which one as quick as you can.
The book I recommend is How to Sell Anything to Anybody by Joe Girard. He is the World's Greatest Salesman according to the Guinness Book of World Records.
RE: Number 1 Sales Technique