The company invited its employees to take part in the Most people firewalking consecutively - single venue, and a staggering 1,356 people managed to complete the courage-testing challenge.
Organised by Ashish Arora, Joseph Paulson, Lina Das, Rajesh Rai, Unnikrishnan KB and Yogish Arora, the attempt took place at Imagica in Khapoli, Maharashtra, India last week
Explaining their reasoning behind this record attempt, Ashish Arora, Managing Director at HR Anexi Pvt. Ltd. said: “Conquering your fears is the key for living your life to the fullest. We consider firewalking as a powerful metaphor for personal transformation - transforming fears that limit us from being extraordinary. The act of firewalking helps to break down limiting beliefs and mental blocks. This facilitates individuals to connect with their inner strength and move from a ‘can’t do’ to a ‘can do’ paradigm - a key to the concept of empowerment.”
HR Anexi Pvt. Ltd. has more than doubled the previous record for the most people walking on hot embers. Arranged by Eastbourne Scouts (New Zealand) 608 people firewalked across hot coals in Wellington on 28 April 2012.
source
http://www.guinnessworldrecords.com/news/2017/2/video-1-356-people-take-part-in-firewalking-world-record-attempt-in-india-463558