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The growing focus on health and wellness among consumers across Brazil has elevated the demand for clean, flavored, and hygienic drinking water. This, in turn, has resulted in a significant rise in the per capita consumption of flavored and functional water in the country. The Brazil flavored and functional water market is projected to exhibit a strong growth rate over the coming years, thanks to the increasing demand for convenient, healthy, and energizing beverages.
Dietary and lifestyle changes have led to an alarming rise in the rate of obesity and diabetes in Brazil. According to a study published by the country’s Ministry of Health, Brazil has the third largest overweight population in the world. The International Diabetes Federation states that Brazil is likely to exhibit the fourth highest increase in the prevalence of diabetes between 2012 and 2030. These factors are driving consumers to choose healthier dietary alternatives, with flavored and functional water on the list.
The opportunity in the Brazil flavored and functional water market is expected to rise at a 7.3% CAGR from 2016 to 2024. In 2015, the market was valued at US$5.0 bn and is expected to reach US$9.4 bn by 2024.
Non-carbonated Beverages Preferred over Carbonated Drinks
By ingredients, vitamins and minerals are expected to witness significant growth over the duration of the forecast period. This can be attributed to the rise in consumer awareness regarding the health benefits of vitamins and minerals and the growing consumption of vitamin-fortified beverages in Brazil. The segment is also projected to exhibit strong growth in terms of value as well as volume.
Based on nature, the Brazil flavored and functional water market is bifurcated into carbonated and non-carbonated drinks. The non-carbonated segment is expected to retain its dominance through 2024, fueled primarily by the shift in preference from synthetic ingredients and high-sugar beverages to healthy, zero-calorie drinks. “Growing health consciousness among consumers in the country is a key factor driving this segment,” the lead analyst reports.
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Retail Stores Providing Increased Opportunity for Sales of Flavored and Functional Water
From a geographical standpoint, the Brazil flavored and functional water market is segmented into south east, north east, south, central west, and north. South-east Brazil is expected to hold a relatively high revenue share in the Brazil flavored and functional water market over the forecast period, accounting for a 38.2% share by 2024. Increasing population coupled with growing awareness regarding the benefits of flavored and functional water is expected to have a positive impact on the revenue growth of the south-east region. In terms of value, the north east will register a 7.8% CAGR through the course of the forecast period.
By distribution channel, the retail stores segment accounted for a share of over 35% in terms of revenue in 2015 and is expected to expand at a CAGR of 5.9% from 2016 to 2024. The rapid expansion of retail chains in Brazil has positively impacted the growth of this segment. Furthermore, factors such as convenient locations, one-stop shopping, grab-and-go services, variety of merchandises, and speedy transactions are expected to boost the retail stores segment of the Brazil flavored and functional water market.
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