It would be smart for Campbells to remarket their brand and produce healthier options with no additives - and offer non-dairy options. If they really are in trouble it would be a good move to recognize they have an opportunity to market themselves as making homes 'healthier' to keep their brand alive.I would love to know customers out there who are likely to order online (older generation/families with kids) will be feeding themselves less salt, sugar, modified blah blah. Nice post - thanks for making my lunch break interesting ;)
RE: Campbell Trying To Spice Things Up By Going Direct To Consumer