✔ Today we installed the MailChimp plugin on WordPress

Thanks to this we will be able to collect e-mail addresses of users of our website and send them interesting content by e-mail.

Thanks to the options offered by MailChimp we will be able to personalize messages, plan the sequence of e-mail messages, implement advertising campaigns and analyze their results to increase their effectiveness.






Thanks to the options offered by MailChimp we can divide our users into segments and then direct different campaigns to them at different times. We will also be able to prepare automatic messages with content that is really interesting for the users, depending on their activity on our website.






MailChimp offers 12,000 free emails per month for up to 2,000 email addresses. This is one of my favorite tools for effective email communication with website users because it contains all the necessary functions. So our decision to choose exactly this tool was obvious for us.



The next step will be the configuration of this plugin. We will prepare a popup for signing up for the newsletter, a welcome email and a sequence of several emails, which will automatically be sent to users after a specified time.