💙 We've chosen archetype for MySTEEM Project!

Today we have chosen archetype for MySTEEM project! This step is the foundation of building a brand, which is discovering its archetype and personality. During work on the brand this is the base from which usually everything starts.

We started by identifying the mission.
The mission of the MySTEEM project is inviting new members to our community by promoting STEEM worldwide (in real life and on the Internet).
Additional goal: Supporting new users at the beginning of their activities on our platform.



When the mission is defined, we specify our target group.
Main target group: People between 18 and 35 yo. Artists, writers, photographers, travelers, bloggers and video creators. Open to modern solutions offered by the Internet.
The first additional group: people who are interested in the world of the cryptocurrencies and know their potential.
Second additional group: all new members of the STEEM community.



Since we have chosen the target groups, we can adjust the right communication language.
In MySTEEM we will communicate in an accessible, transparent, informal and friendly way.



After knowing what is our mission, who is our target group and how we will communicate with it, we move on to choosing the archetype.

For this purpose, we will use a simple system of 12 archetypes of the brand. Usually, we can meet archetypes such as:
Innocent, Regular Guy, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester and Sage.
In books and on the Internet you can find other names, but their role is usually the same.

Each of these archetypes has an individual mission, basic desires, greatest fears and a gift to share with others.

The precise description of these archetypes you can find here.

Our goal is to invite new users on the platform and help them take their first steps in our community. We will provide them with knowledge, in an accessible way, which allows getting to know the rules of working STEEM ecosystem. We will also support their development with the help of MySTEEM Angels, who are experienced members of our community.

Considering all these factors, our choice was obvious. MySteem represents the archetype of the Caregiver, who cares for his people and lives with them in friendly relations.