As I mentioned before, I’m not a marketer or a salesperson. Even if I think something is AMAZING I’m truly awful at persuading others. Perhaps it’s because I hate pressure sales ... you either have to say no and let someone down or you end up with something you didn’t want in the first place.
Barely escaping the sale
Like the other day, a friend watched our girls so Matt and I could have some time alone. We went shopping to buy the girls a few things they need. We finally found a shop (more like a small import stall) selling baby shoes with soft soles ... and they were on sale! Unfortunately shoes on sale aren’t always available in multiple pairs. And when you have twins, inevitably you’re always buying two of everything. (Why have twins if you can’t dress them alike?!)
Anyway, we finally found two of the same shoe and even though one had a scuff, we were just happy to get them. The salesperson tried to sell us on another pair ... but that would’ve meant buying two of those too. Thankfully Matt knows me and said firmly, but gently that we didn’t need another pair.
The pitch
The salesperson then steered our attention to all the special occasion dresses he had. Considering we hadn’t bought the girls dress shoes, it may not have been the most obvious thing to suggest, but he was trying his best.
When we left with only one pair of shoes, I could sense his disappointment. I found myself feeling sorry for him ... so much so that on the car ride home, I entertained myself by making up his entire life story. In the end, I even managed to convince myself that he probably really needed the sale of just two more dresses! 🤪
Good thing I hadn’t gone shopping alone! I might’ve walked out with the whole storeful of dresses!
An advertising campaign to make you smile instead of cry
Rather than convince my audience that the sale of one more card is all we need ... I thought I’d prefer an advertising campaign that does what we’re trying to prompt others to do — share joy and show kindness!
So hopefully part two of our cute advertising campaign will bring a smile to your face!
In case you were wondering ...
The twins are great models and they’ve really got their lines down! The singing parts too! LOL
Squish even took up writing lessons for this one...
