Businesses have various strategies of marketing and ways of attracting returning clients, one of them is loyalty programs. Loyalty programs are present in all industries ranging from travel, entertainment, financial and retail among others. Business have been spending a lot of marketing budget on loyalty programs and it is estimated they spend approximately $500 billion as an aggregated market. Most of its rewards are wasted and not fully utilized with the holder not returning or redeeming his loyalty points due to ow value among other reasons.

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One of the start-ups planning on solving these issues is Gabrotech, a decentralized project that taps the global market with its innovative features that are tailored to improve loyalty programs value by spreading them across multiple businesses where the holder can redeem them. Gabrotech will allow the holder of loyalty points to be able to spend them across business and also exchange them for fiat by exchanging them on an exchange of their choice. This will improve the loyalty programs and customers will be happy to hold their loyalty points.

Gabrotech.

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Gabrotech is a decentralize platform that targets business marketing optimization using blockchain technology, the platform will unify businesses loyalty points allowing the holder to redeem them at their favorable business and also exchange them for cash. The platform empowers businesses by giving them a unified wallet where customers can hold loyalty tokens and spend them on businesses that have integrated Gabrotech solutions to their loyalty programs. This business model will increase the value of loyalty programs making them more effective and less costly.

The sorry state of Loyalty Programs.

Loyalty programs are one of the most useful marketing strategies despite this the market is faced with challenges that include a very high fragmented loyalty programs that are only useful to one business, this has rendered the holder of the tokens not to use them because the value of the loyalty points the holder has less value based on the redemption criteria and this will most likely cause the user not to redeem his points. I hold a loyalty card from my favorite retail store, this card allows me to redeem my points after they have reached a redeemable point and I can only redeem them on the store, even with this the loyalty points can only be redeemed for products I don’t consider of value to me since I already hold them – to me this is a sorry state and that’s why I don’t redeem my points despite holding them.

Loyalty programs also face a challenge when it comes to the security of the system, when the system is centralized, it is easily attacked and misused by individuals who take advantage of the centralized storage of the records and can easily alter or forge the records for their own benefits.

Gabrotech solutions.

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Gabrotech is building a platform that will unify loyalty programs across various businesses, through a 6 – 1 solution that includes a digital wallet where users can collect multiple loyalty points, a common GBO Tokens that will be recognized in multiple business where users can redeem them in businesses who have integrated Gabrotech in their loyalty programs, A pre-paid card that allows the users to store and spend their loyalty points, a conversion engine that will allows users to liquidate their tokens in real time, an analytic platform for merchants so that they can analyze their loyalty program marketing strategies and the loyalty central that allows users to convert their idle loyalty points across multiple businesses.

Conclusions.

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Gabrotech platform is on its alpha development strategies and its one of the platforms I would love to see their adoption across businesses, the platform is a problem solver that will make loyalty points more cost effective and efficient when it comes to making and retaining customers. With a unified loyalty program, businesses can take advantage and integrate their loyalty programs with Gabrotech to enjoy the benefits and decentralize their loyalty programs. For more information about the project, please visit the website, whitepaper and social links in the reference section below. Thank-you.