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Amazing facts, the loyalty program registration statistics shows a growth of 15% in 2017, but a decreases rate of 11% since statistics shows the records were 26% in 2015! Why is the decrease of the loyalty program sign-ups? I would personally say according to my experience is the low value of loyalty points given by businesses. I have a loyalty card myself from my favorite retail shop but I don’t use it or provide it to the cashier to load my points after cashing out.

The funny thing is that I have numerous loyalty cards, one of the is from my favorite fashion house – I visit the store occasionally because I don’t go for shopping for clothes all the time, this makes accumulating my points from the store so hard that I don’t think the loyalty card will ever be beneficial to me since I will never get the points needed to redeem my loyalty points.

This is a sorry state for consumers and loyalty programs which is estimated to be worth $500 billion, I can only imagine the percentage of losses and the ineffectiveness of the loyalty programs using traditional methods in centralized loyalty programs. According to my close friends they also don’t redeem their loyalty points and this is why I believe statistics showing that almost 78% of customers don’t use their loyalty points.

( Video Source: YouTube - Gabrotech introduction. )

Today is an exciting day, I’m glad of the technological advancement that is helping businesses optimize their operations, one of this technology is blockchain technology – Blockchain technology will be able to unify the loyalty programs across multiple businesses allowing a customer to accumulate loyalty points from multiple businesses and redeem them as one. This will add value to the loyalty program and benefit both parties that include the customer and the marketer with a loyalty program marketing strategy. One of the projects using blockchain technology to revolutionize the industry is Gabrotech.

Gabrotech loyalty program platform.

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Gabrotech is a decentralized platform that plans to revolutionize the loyalty program market by introducing the missing features, this featured include the unifying of loyalty programs across multiple businesses to add value to them. The platform uses blockchain technology innovative features such as smart contracts to process transactions which are stored on a common distributed ledger that is stored across multiple computers (nodes). The system will be secure enough because of the transparency of the transactions and the immutability of the records creating no room for hackers or fraudulent individuals to take advantage of the system.

The community will be able to maintain and manage the network allowing the security of the network to be highly monitored against fraud and blockchain technology will store this information in chains that cannot be unlinked.

Through blockchain technology Gabrotech plans to convert loyalty points into tokens that will be easily transferred between businesses and their customers and stored on the client's side where they can be redeemed across multiple businesses through the same unified network shared among the businesses. These processes will add value to loyalty programs and increase loyalty programs efficiency.

Benefits of Gabrotech loyalty program.

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Gabrotech is solving the problems existing in the loyalty program market by adding value to the quality of loyalty points by allowing customers to redeem their points in multiple businesses. This business model will improve the efficiency of the loyalty programs and help in customers use of the programs that is also used to give back to the loyal clients.

Using the decentralized approach to loyalty programs where the loyalty points are shared between multiple businesses, will help in distribution of loyalty liability and also be beneficial to businesses that will acquire new clients who would consider visiting shops with a loyalty programs that supports their Gabrotech loyalty card, with the quality of loyalty points on the platform be assured users will only do their shopping where they feel valued.

Conclusions.

Through tokenization of loyalty points, businesses can take advantage of the benefits of blockchain technology allowing them to track the processes and effectiveness of their loyalty programs for a detailed and effective analysis of their marketing efforts.

I believe Gabrotech is providing a solution to the currently ailing marketing strategy through providing a solution that adds value to loyalty points in a process that unifies multiple businesses for a common solution, this solution involved allowing loyalty points to be unified and redeemed across multiple businesses.

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