Smart Advertising through the use of Augmented Reality (AR) has gained tremendous gain in recent years. In recent coming years all SMB units looking mobile as a new Paradigm for shaping their marketing needs.
The availability of smart TV, smartphones, and tablets with wireless internet connectivity have made mobile AR applications more viable than ever. As a result, brand owners and advertising companies have been actively looking for new ways to reach out a wider audience to interact with their brands using AR.
The Agenda of the presentation walk through the different interaction points and benefits of mobile AR application for product branding. The presentation shows the different ways interacting with a brand's advertising campaign using AR in a different context.
Mobile Augmented Reality (MAR) offers a new age of users Gen-Y. they are the potential users for new age digital marketing, socialising and create followers and potential future customers. Mobile augmented reality thus enables users to move around and explore what is around them freely within real world.
Mobile Augmented Reality (MAR) applications are becoming more sophisticated, it is responsible for generating an enormous amount of profit in advertising, games, and applications along with big Data for future reference.
Augmented Smart TV Ad's
Real-time Data sync and showing information based on image capture
Using Augmented Reality for showing the information from web to Handheld Device
Smart App recognize the image pattern of Actor and show the Actor wiki and all movie info.
Gamified Augmented Newspaper Ad's
Scan Barcode or QRcode from the newspaper, showing the relevant video along with offer support of Mobile Augmented Reality (MAR).
It Ask user detail and, offer to play contest and give coupons as a prize for redemption.
It also ask the feedback for the particular Ad’s and give points and badges for participation and give more point for referring new friends.
Reality Show Real Time Feedback
User watch performance on the TV, with Gamified App rate the user on different parameters on Real-time
Expert give comment for improvement
The interactive visual interface keeps users visually engaged.
The singing ratings give a competitive dimension to the platform.
Real-time feedback to the user with score, rank, percentile, and directions for improvement encourage users to keep trying to improve their singing.
Virtual video Audition