So I'm going to share some Google Trends stuff for the industry. Usually I reserve this level of analysis for dedicated industry pages, but I figure some of my non table top game friends - yup, I do have those - might get a buzz out of it.
See how dominant 40K is in the UK? That massive spike? 5th edition and the Soul Storm release for Dawn of War showing how cross promotion really works to gain publicity for your brand.
Next up, D&D. See how it rose and rose and rose - 5th Edition giving the base upon which first Critical Role and then Stranger Things could provide new player engagement tools. This is how you get new players - you engage them.
And then you send them into welcoming stores. Where they can join communities. Otherwise you are just generating temporarily engaged consumer butterflies.
40K, D&D and Magic all dipped in 2020. This is because when you take active in store play out of the equation... well, I guess its at least proof positive of the power being able to actively play a game rather than simply collect and observe.
If CR and ST are the D&D spike, then Logan Paul is the Pokemon one. This is exclusively tracking the Pokemon TCG - literally if you add in Pokemon as a brand it reduces every other brand on this list to an ineffectual smear along the bottom axis. Kind of puts things into perspective.