Lightning The Future of ESports Marketing

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The process of Marketing is usually conducted by highly qualified professional companies. But nowadays with the technology development, the competition of advertisers has become increased. Now marketing has shifted towards a path where frauded and unprofessional activities are common. In 2017, the total worth of the "digital advertising market" reached $260 billion and expected to have a value of $335 billion in 2020. Prevailing technologies in the marketing can either be falsified or altered without notifying consumers.

Marketing is a compulsory activity in ESports too, marketing can directly influence the total profit of any company or campaign. Global esports revenues will reach $905.6 million in 2018. The statistics show an estimation of a higher value of $1.6bil in 2021. Revenue on ESports advertising will grow up to $160.7 million, by the end of 2018. Although these statistics indicate a higher growth in advertising, ESports Industry has faced many problems regarding the existing marketing process. The first reason is that a larger percentage of marketing budgets is wasted on various intermediate third parties and agencies. A special reason is that the present market is highly centralized, handful number of giants has crowned in the industry. A more common example is marketing campaigns through social media like Facebook, Youtube, Linkedin etc. Since the higher number of users tend to use these social networks, the ESports consumers have no other option than using these expensive services. However there is no guarantee of the final result of marketing campaigns, usually, a bulk amount of the exposed audience has nothing related to ESports. So always the consumer has to pay off, while the middleman getting a bucket full of profits. That's not fair.

That's why Esports Interactive Platform (EIP) is rising to the future of Esports Marketing. One of the main missions of the EIP is to remove the budget loss on third parties and agencies. So the consumers of ESports Marketing can directly access to the end customer with unique technological tools provided by the EIP. The consumer can select the target audience, But in a way EIP is always related to the ESports industry, the audience will be obviously related to ESports. EIP will provide a direct channel which has a high degree of success with the accessibility of the correct audience and the final results. Another thing is that businesses can directly find several non-endemic parties in gaining more and more interactions.

All the above facilities of EIP is for business, Bt EIP has created some strategies for Registered EIP users to receive exclusive goods and services from funded companies. These audience members can gain rewards for certain actions on the platform There are Exclusive tickets to tournaments from tournament platforms in the platform. So the users can always become upgraded with the ingoing ESport functions. Purchasing f goods and services through the EIP platform is possible. But the audience in EIP will not be just purchasing, sponsors have introduced a way to receive additional preferential terms. So representing the audience will not be boring as before.

ICO & Essential Links

EIP has an ongoing taken sale, where anyone can buy EMI tokens at a cheaper price. Doesn't matter, If you are a consumer or a businessmen you can contribute this change and earn a treasury in near future.

Here are the total contribution up-to date 7/27/2018