Digital products refers to value you can transfer to people, without fear of mobility! Necessarily you don't need to invest in production except when you're doing research. You can create a product related to any niche (Health, Marketing, Agriculture etc.) But important thing is doing enough research to know how big the market is and what pricing scale to use. With digital products, you're sure to avoid being broke, you can make thousands of naira while you sleep with help of relevant and value bound digital products with a meaningful sales funnel for marketing.
Digital products are solutions provided by individuals that can easily be consumed online. They are virtual products in the sense that they do not exist in hardcopy except when the author decides to print into hardcopy. Digital products are made available for sale and consumption and digital means unlike the real products that can be sold in structured and local market. Digital products are sold in online malls, websites like okadabooks.com, social media like Facebook, Twitter etc.
Digital products exists in various forms but are mostly soft copies available in forms of videos on Vlogs like Youtube, D-tube etc. Just like the way every product in the market are created to solve a problem, videos on Youtube and articles on blog are created to solve a problem as well. So it’s important to know digital products are virtual solutions made available on digital mediums.
Digital products are timely and efficient medium through which value are transferred digitally. The value in this context might be a solution, information, health tips, how-to and useful contents made available through the internet.
WHY DIGITAL PRODUCTS?
There is no limit to amount you can sell, you can only decide to stop selling when you've reached your target. So now to digital/social media marketing and at the end, I'll let you see how both relates together.
It's no longer news we have millions of users using Whatsapp and all other social media networks worldwide, and when rightly done, you can increase your reach through targeted audience oriented steps, no visibility is wasted though. I'll always make mention of being a thought leader in your niche and adding value to people through your social media pages, you can easily increase your views by offering value consistently on your status and get people to invite their friends and family to join them in viewing your status.
IMPORTANT THINGS TO KNOW ABOUT CREATING A DIGITAL PRODUCT.
Value and visibility work hand in hand, you've got be relevant and offer value in this knowledge economy.
It is a not new thing to hear the way to accumulate wealth is to solve people's problem with working solutions put to them in irresistible way (it's important when you're trying to create a digital product or thinking digital marketing to at least have a basic knowledge about copy-writing). Your ability to express yourself and use words that makes people takes action is key.
Every video on a vlog is a digital product monetized with ads. So decide which niche to go into and carefully study what is in demand, something that if it is to compete with food, people will choose it. Digital product has no end, you decide to stop selling when you've reached your goal. Did you know that people make money just publishing content on okadabooks.com, at times most contents I pay for there are not more than 1500 words and owners charges as much as they want. There are so many platforms to market your products including Whatsapp. But we all make the mistake of building products first before finding market for it. Build audience first and interact with them. That's the best way.
Mainly all contents on the internet are digital products monetized either through Ads network like Google Adsense or private advertisements. Most especially contents on a blog and YouTube channels. Almost everyone is a writer and some write for averagely 1-5 naira per word and are paid off once and for all.
Have you ever thought about what the contents you’re paid to write are being used for? They are used by maximalists who employed you to write. They turn this to digital products as contents for blog, videos or as sales copy for bringing about sales on their website. Digital products afford you dominion over your contents forever, you can always re-use your contents and get paid when people feature part of your article in their production. You can easily sell your contents so many times on many other platforms and make money even while you sleep.
Culled from my book, Creating Digital Products and streams of digital marketing. This book is available on okadabooks. You can check it out and follow to know more about creating digital products and streams of marketing.