A blockchain infrastructure that liberates social selling — the biggest gig economy of tomorrow
Astra Platform & Gemstra Token
A smart contract token economy that unlocks social selling for the $24 Trillion retail market.
The Astra Platform is a technological infrastructure for retailers and brands to integrate with and build a social selling channel. Our solution democratizes the model to promote equity between sellers, retailers, and brands.
Solving Captivity
Astra liberates social selling by leveraging blockchain to store data, process transactions, and decentralize control.
Global Retail Crossover
Any retailer and brand can now integrate with ASTRA to participate in social selling and benefit from an easy-to-use protocol.
Token Economy
Gemstra Token (GMS) are used for payment, commission, rewards and governance of the Astra Platform.
Boutiques Marketplace
Connecting retail brands and social selling. For the first time, sellers can represent any variety of brands they are passionate about and retail brands can easily grow their business.
Frequently Asked Questions
What is Social Selling?
Social selling is the art of using social networks to locate and interact directly with prospects. Perhaps the earliest form of social selling was in the early 1900’s, when Brands empowered independent representatives (“Sellers”) to sell their wares door to door, with a focus on one-to-one demonstrations. The model has evolved over time and exponentiated in recent years with the adoption of the Internet. Today’s social seller can market limitlessly through online avenues, especially with the rise of social media.
What is Gemstra?
Gemstra is a blockchain-integrated ecosystem for the social selling economy. Gemstra BOUTIQUES is our flagship marketplace that connects Brands and Sellers in social selling. The success of BOUTIQUES led us to build ASTRA — a blockchain platform to serve as technology infrastructure for retail merchants to join the social selling economy. Gemstra will make the BOUTIQUES marketplace software open source and create the Gemstra SDK so any merchant (retailer) can easily add a social selling channel to their business.
Why Does Gemstra Need Blockchain?
Previously, Sellers’ data was owned and locked by captive companies that dominated the social selling landscape. Gemstra’s vision was to decentralize the space and deleverage the risk to Sellers in the traditional model. The decentralized architecture of blockchain allows us to democratize data on a public ledger that promotes equity and fairness in the social selling model.
What Purpose Do GMS Tokens Serve in Gemstra’s Ecosystem?
Aside from reducing friction for an industry depending on multiple fragmented systems, the Gemstra Token gives the ecosystem a framework for Rewards and Governance. Gamification has been a cornerstone of the social selling industry for decades. Companies gamify achievements or actions so Sellers stay engaged. Merchants and Brands can customize a Reward System that is built into ASTRA. A system of staking and voting democratizes the economy by giving stakeholders rights in deciding direction of the business. Previously, industry giants made arbitrary decisions in a model where Sellers were leveraged. The Gemstra Token can be staked at the Merchant level so Sellers and Brands have a say in direction-making.
What is Gemstra’s Revenue Model?
The BOUTIQUES Marketplace connects Sellers and Brands. BOUTIQUES is a Merchant in the ASTRA Platform. Gemstra Foundation operates BOUTIQUES and earns approximately 15% of sales volume transacted in the marketplace. The ASTRA Platform is a smart contract platform that serves as infrastructure for social selling transactions. Gemstra earns 1–2% in tolls and monthly fees from Merchants and Brands using ASTRA.
How is Gemstra Different From the Rest?
Gemstra is utilizing blockchain and cryptocurrency to solve a systemic problems in the $180Bn social selling industry. This is a fast growing industry shackled by centralization and captivity. The solution to industry problems is aligned with the thesis of cryptocurrency.Unlike many projects, Gemstra has a proven business model (Gemstra BOUTIQUES) where Sellers and Brands are partnering to generate sales. Within 10 months of launch, BOUTIQUES was on track to over $5Million in annualized revenue.We are eager to see cryptocurrency and blockchain solve real problems in today’s global economy. We want crypto to help families across the world through the social selling model. As merchants that happen to be technologists, we are excited to see crypto really succeed in changing lives by disrupting traditional value chains.
- Website : https://gemstra.com/
- Whitepaper : https://docsend.com/view/xvyqq7a
- Facebook : https://www.facebook.com/gemstraofficial
- Twitter : https://twitter.com/gemstraofficial
- Telegram : https://t.me/gemstra
- Reddit : https://www.reddit.com/r/Gemstra/
- Medium: https://medium.com/gemstra
Author :
Bounty0x : cakrasejati