Almost every week I see people ask “How do I get leads online?”
If you are truly serious about your business there is really only two options you have when it comes to generating leads online…
Option 1: Buying Leads From Lead Vendors
This is where a company supply leads to others of people that have expressed an interest in a potential business.
Leads from lead vendors can cost anywhere from $1 all the way up to $20 per lead.
Now before you go out and buy leads from a lead vendor, it’s important to note that not all leads are created equal.
A lead can cost a lot more than it seems at first glance. A lot of times people buy leads from lead vendors hoping to find people for their business.
I am not a big fan of getting leads this way.
The reason being is you really have no control over the marketing process so you don’t really know what went into creating that lead.
Just to give you example, one time many many years ago I bought some leads from a lead vendor and they were supposed to be some of the highest quality leads one could buy (at least that’s what they told me) at $1.50 each.
All excited I bought 20 of them for $30. I called them up and the majority of them said they were just curious but didn’t really want to start a business.
One lady even told me that the only reason she put in her information was because she thought she would get some free cookware from Rachael Ray.
Are you kidding me?
I couldn’t believe it! I had no way to know the process of how that lead was generated.
That’s just one example. You see, you could be wasting your time on uninterested and unqualified prospects that have no interest in what you’re offering.
Because of this, your signup rate drops, and your business suffers whilst your trying to convince these unqualified leads to buy your offer.
It really is a vicious downward spiral that a lot of business owners find themselves day in and day out.
Now, moving on to the second option…
Option 2: Generating Leads Online Yourself
This is by far my favorite way as you have total control over the entire process. The reality is that the lead generation process is not that complicated as some make it out to be.
Just like any job or career it takes some time and effort to learn a new skill. It’s the same with lead generation, once you learn it, your business will never suffer again from a lack of people to talk too.
The only thing that is keeping you from generating your own leads is training.
It’s pretty simple actually, if you don’t have training, you can’t take action and no action means no results.
The time is now to get rocking, or will 2020 be the same as 2019 for you?
Only you know the answer!
You rock,
Carl Davies
P.S. Feel free to leave a comment and share if you get value.