Smartphones are now the most popular device for getting online. The change has largely been driven by our increased appetite for video, and its availability with the expansion of high-speed 4G data networks. Smartphones are now responsible for a third of internet access, up from 23% in 2014. The success of the devices has been at the expense of laptop computers, the latter dropping from 40% of online connections in 2014 to 30% in 2015.
Two-thirds of adults now have a smartphone, up from 39% in 2012, and the amount of time we spend using them to go online has risen to one hour and 54 minutes per day.
The big difference from the previous year’s report was down to 4G. Over the past 12 months this has allowed many more people to watch video clips from YouTube or Vine and TV on-demand services. Subscriptions to the high-speed mobile internet became more widespread. The 4G technology allows video content and streaming services to be watched on the handsets, which older, slower connections could not handle without irritating buffering, and that leads to a big difference in how people use their smartphones: almost two-thirds (62%) of 4G phone owners told they “couldn’t live without” their phone, compared to 52% of all smartphone users.
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