Google makes hundreds of changes to its algorithm every year, and 2017 was no different. They are relentless in their effort to counter spam, cut down on unnatural link practices, and prevent websites from profiting by advertising overkill around low-quality content.
It follows, therefore, that website owners, marketers and SEO whizzes are eager to know more about the updates in order to measure up to the ever-changing standards. Google, though, made quite a lot of changes under the radar while announcing a few here and there, something that’s typical of the search engine. Oftentimes, they simply made a casual remark about “making a number of updates during the week.”
If you’re worried about clawing through all the noise from scratch just to find out how these updates impact your website, fret not – we’ve got your back. Throughout the year, we’ve worked hard at keeping a hawk-eye out for Google’s updates and identified how exactly to react to them. The result is this infographic, which digs deep into the workings of the most important Google algorithm changes of 2017!
