According to media reports, Google & NetEase are in talks to launch Google Play in China. Google & NetEase may set up a new company to operate Google Play store in China.
Google parent company, Alphabet's chairman Schmidt had previously said that in the Chinese market, Google needs to find a business partner to carry out some of their own business, in particular, is responsible for communication and government regulatory authorities.
In the past two years, there has been news that Google is ready to return to the software store in China market. As we all know, China has long been the world's fastest-growing smartphone market, and Andrews accounted for Bacheng market share. However, the Chinese mobile phone manufacturers have developed Google's Andrews system for custom modifications, and delete the Google built-in network services, which led to Google's Android phone in China, there is no sense.
Google has been prepared and the Chinese mobile phone manufacturer Huawei, in the Chinese market launch Play software store. 2015, Google has for the first time and Huawei to launch the Nexus brand smart phones. According to reports, as a return of this cooperation, Google hopes Huawei can help Play landing in the Chinese market. But cooperation with Huawei has not become a reality.
If this cooperation succeeds in short future, Chinese players can enjoy all apps & games in Google Play together with the rest world. At present they have to download apk files to install apps if they want to use apps from Google Play. It will be a definitely good news to world game developers since they can benefit from a huge market of 1.3 billion population.